Old El Paso, a brand under the General Mills umbrella, is exciting its fans with the launch of new Mexican-inspired meal options. As reported by All Recipes, the brand is enhancing its Tex-Mex offerings by introducing two innovative products: the inaugural Birria Taco Kit and a fresh Breakfast Taco Kit.
The Birria Taco Kit celebrates the rich and robust flavors of traditional birria, coming complete with soft tortillas, a special Tex-Mex seasoning blend, and a smoky chipotle sauce. In contrast, the Breakfast Taco Kit is designed for morning indulgence, featuring soft tortillas along with zesty green chile and creamy queso cheese sauces.
These meal kits are currently available for purchase at Walmart, with plans to reach additional retailers across the country by this summer.
Exploring Old El Paso’s Latest Innovations
Jenny Jonker, Brand Experience Manager, shared insights into the new products in a press release dated March 25, 2025. She noted:
“At Old El Paso, we know that taco lovers crave bold flavors and easy mealtime solutions so we’re always looking for ways to make mealtime more flavorful and effortless.”
Elaborating on the motivation behind these offerings, Jonker stated:
“Whether you’re diving into the rich, trending taste of birria, starting your morning with a delicious breakfast taco, or looking for options to fit your lifestyle, our latest lineup makes it easier than ever to enjoy tacos any time of day.”
Let’s dive deeper into the new meal kits from Old El Paso:
1) Birria Taco Kit
The Birria Taco Kit reflects the rising popularity of slow-cooked beef birria, which has captivated restaurant menus and social media alike. Each kit contains 10 soft tortillas and the brand’s renowned Tex-Mex seasoning, along with a rich chipotle sauce perfect for drizzling over the tacos. For a customized dining experience, consumers can add their choice of meat and personal toppings.
2) Breakfast Taco Kit
Food influencer @snackolator highlighted Old El Paso’s offerings in a recent video posted on March 26, 2025, capturing the brand’s exciting new releases:
“It’s been a few minutes since my last fast food update and we’ve got a whole new group of great releases!”
The newly launched Breakfast Taco Kits include six soft tortillas, a savory green chile sauce, and a creamy queso cheese sauce—ideal for crafting a hearty meal to energize one’s morning.
Where to Find Them
Consumers can purchase both the Birria Taco Kit and the Breakfast Taco Kit at Walmart. These convenient meal kits come complete with pre-measured spices and sauces, with plans for wider availability in additional retail locations across the nation this summer.
A Glimpse into Old El Paso’s Legacy
Founded in 1917 by A.C. Powell as The Mountain Pass Canning Company in New Mexico, Old El Paso originally gained fame for its canned tomatoes and vegetables. By 1938, the brand was established, gaining recognition for its Taco Sauce. Now under General Mills, Old El Paso continues to expand its product range with a variety of Mexican-inspired items, including tortillas, chips, sauces, and more.