Krusteaz has recently unveiled an innovative addition to its product lineup: the Cheesecake Muffin Baking Mix. This exciting baking mix integrates the rich flavors of classic cheesecake into a more accessible and shareable muffin format, perfect for satisfying sweet cravings.
Founded in 1932, Krusteaz has a longstanding reputation for producing high-quality baking mixes and batters. The brand’s pancake and churro mixes have garnered widespread acclaim, alongside an extensive range of other products, including cupcakes, brownies, and more.
This month, Krusteaz continues its tradition of delivering enticing new products with the introduction of its Cheesecake Muffin Baking Mix, which promises to simplify the baking process without compromising on flavor.
Introducing the Cheesecake Muffin Baking Mix
Making a perfect cheesecake can be quite challenging due to the intricate techniques required and the time commitment involved. Krusteaz aims to alleviate this burden by offering a convenient alternative that brings the delightful flavors of cheesecake into a muffin. This product not only enhances ease of preparation but also makes it ideal for sharing with friends and family.
CEO Andy Heily expressed excitement about the new product, stating:
“We identified cheesecake as an underrepresented flavor in the muffin mix segment, so we developed a product to fill unmet demand and please the palates of muffin—and cheesecake—lovers everywhere. It’s the tasty flavor combination you didn’t know you needed!”
The muffins are crafted with hints of vanilla and cinnamon to mimic the delicious notes of a cheesecake crust, while a creamy cheesecake-flavored filling awaits in the center, adding a delightful surprise.
Preparing these muffins is a breeze: customers merely need to combine the Baking Mix with water, oil, and eggs, pour the batter into a muffin tin, and bake. For an extra touch of creaminess, Krusteaz suggests incorporating four ounces of cream cheese into the batter for the filling enhancement.
Where to Find the Cheesecake Muffin Baking Mix
This new Baking Mix is currently exclusive to Kroger and Meijer stores, with plans to expand availability to other major retailers soon. Each pack is priced at $3.99 and can yield up to 12 standard-sized muffins, making it an affordable and delicious baking option.
Previous Innovations from Krusteaz
Continuing its mission to simplify baking, Krusteaz launched a pioneering product last year known as Krusteaz Batter. This innovative product features a Pour-and-Bake method, eliminating the need for mixing and measuring altogether.
In introducing this concept in September 2022, Andy Heily noted:
“Since The Krusteaz Company began in 1932 we have been focused on inspiring and empowering Makers everywhere with innovative and delicious baking mixes. I’m so proud of our team for helping continue that legacy with the launch of Krusteaz Batters, delivering on ease, unmatched high quality and delicious taste all in one.”
The Krusteaz Batters come in three distinct flavors:
- Chocolate Brownie: Ideal for creating rich, fudgy brownies. Each pack accommodates an 8×8 pan, allowing for customizable portion sizes.
- Chocolate Cupcake: This batter yields light and moist chocolate cupcakes. Each pack makes eight standard-sized cupcakes or can be baked as a 9-inch cake.
- Vanilla Cupcake: Perfect for crafting fluffy and sweet vanilla cupcakes, with the same yielding capacity as the chocolate variant.
These batters retail for approximately $6.99 per pack, though prices may vary based on location.