Tillamook, a highly regarded dairy brand celebrated for its premium cheeses and ice cream, is rolling out an exciting limited-time promotion starting on March 18, 2025. This engaging offer is tailored for ice cream lovers, inspired by a viral story of a young boy who called 911 after discovering his ice cream was eaten.
The Ice Cream Meltdown Line: A Creative Initiative
In response to this amusing incident, Tillamook has launched the ‘Ice Cream Meltdown Line’—a fun hotline where fans can share their ice cream-related emergencies and receive a complimentary tub of ice cream.
This promotional campaign is scheduled to run until April 18, 2025, and aims to connect with audiences through humorous “Ice Cream Emergency” situations, as inspired by the viral incident of a four-year-old boy who called emergency services when his mom finished his ice cream.
Participating in the Limited-Time Offer
The ‘Meltdown Line’ serves to help consumers navigate any ice cream mishap. Interested individuals can call 833-MLT-DOWN (833-658-3696)
and have a chance to snag a coupon for their favorite 48-ounce tub of ice cream during the promotional run.
It’s crucial to act quickly as this offering is only available to the first 1,000 callers. To participate, callers must share their “meltdown”moments and call the hotline between March 18 and April 18, 2025. If selected among the first 1,000, they will receive further instructions on how to redeem their coupon.
Brand Overview: Quality Dairy Products Since 1909

Founded in 1909 in Tillamook, Oregon, Tillamook is a farmer-owned brand offering an array of dairy products including cheese, yogurt, ice cream, and sour cream. Through its commitment to quality and sustainability, it has become a favorite among dairy enthusiasts across the United States.
The Ice Cream Meltdown Line not only reflects Tillamook’s dedication to connecting with its audience but also highlights the company’s playful approach to customer engagement. As with any promotion, participants should be aware of the specific terms: the offer is available exclusively to U.S. citizens aged 18 and older, with one free coupon permitted per household. A total of 1,000 coupons will be distributed, which must be redeemed at participating retailers before expiration. Additionally, these coupons are not transferable, cannot be duplicated, and are not valid in conjunction with other discounts.
For more information on how to get your free ice cream tub, visit the official source.