On April 26, 2025, Wetzel’s Pretzels invites customers to celebrate National Wetzel Day with a complimentary Original Pretzel at participating locations. The giveaway runs from 3 p.m. until closing time, and no purchase is necessary. This year’s celebration is part of the “Wetz Play Ball” promotion, which is themed around baseball.
In anticipation of this festive day, Wetzel’s Pretzels is rolling out various app-exclusive deals that run from April 21–25, including a tempting “Buy One, Get One” offer. To take advantage of these promotions, customers must download the Wetzel’s Rewards app and apply specific coupon codes at checkout.
Countdown to National Wetzel Day: A Guide to App Deals
To build excitement leading up to National Wetzel Day, Wetzel’s Pretzels has introduced four exclusive limited-time offers via its app:
- March 31 – April 6: Enjoy a free dip with any pretzel purchase (use code: SINGLE).
- April 7 – April 13: Grab an Original Pretzel for just $2 (code: DOUBLE).
- April 14 – April 20: Accumulate triple rewards points on app purchases (code: TRIPLE).
- April 21 – April 25: Buy one pretzel item and receive another free (code: HOMERUN).
These deals are each limited to one redemption per customer and can be used for in-store or online purchases. To access these offers, customers need to input the respective coupon codes at checkout.
How to Get Your Free Pretzel on April 26
To claim the free Original Pretzel on National Wetzel Day, simply visit a participating Wetzel’s Pretzels outlet between 3 p.m. and closing time. A purchase or app download is not required, though any upgrades—such as additional dips or toppings—will incur extra charges. The offer is limited to one pretzel per individual, and availability will depend on stock levels.
Both corporate and franchised locations will participate; however, some regions may not take part in this promotion. Customers are encouraged to check Wetzel’s official website or app for specific details regarding which locations are involved.
About Wetzel’s Pretzels and the Significance of National Wetzel Day
Wetzel’s Pretzels, founded in Pasadena, California, in 1994, has expanded to over 400 locations worldwide. National Wetzel Day, celebrated annually on April 26, honors the brand’s impressive growth and engagement with the community. In past years, promotions have included discounted pretzels and charitable initiatives; however, 2025 marks a fresh approach with the introduction of a completely free pretzel offering.
The 2025 campaign, themed “Wetz Play Ball,” coincides with the baseball season, utilizing sports imagery in its marketing efforts. Peyton Geyser, Wetzel’s Director of Marketing, expressed enthusiasm about the upcoming celebration, stating:
“We love celebrating National Wetzel Day each year, and this year, we can’t wait to delight our fans with a hot, fresh pretzel – no strings attached. Whether stopping by for a free pretzel on April 26 or enjoying one of our exclusive app deals throughout the month, we’re making sure everyone can get in on the fun and be a part of Team Wetzel’s. Wetz Play Ball!”
Maximizing Your Benefits with the Wetzel’s Rewards App
In addition to the free pretzel on National Wetzel Day, the Wetzel’s Pretzels app offers a variety of benefits, including:
- Loyalty Points: Earn 10 points for every dollar spent, which can be redeemed for free items.
- Birthday Incentives: Enjoy a free pretzel or snack during your birthday month.
- Early Notifications: Get alerts about seasonal flavors and limited-time offers before anyone else.
The Wetzel’s Rewards app is available for free on both iOS and Android platforms and requires users to register with an email address.
The upcoming free pretzel event on April 26 combines an enticing opportunity for new customers with added incentives for loyal patrons through app-exclusive offers. Through this campaign—highlighted by fun baseball terminology—Wetzel’s Pretzels illustrates its commitment to engaging its community and enhancing customer experiences. Those wishing to partake in the free pretzel giveaway should confirm local participation and arrive promptly, as high demand could impact availability.