The tradition of Easter egg hunts has long been a cherished activity for families, requiring careful preparation and organization. To simplify this experience, BRACH’S, a prominent name in the confectionery sector, has unveiled an innovative service called Egg Hunt Riders.
This new offering eliminates the need for families to handle the logistics of hiding and preparing eggs themselves. BRACH’S will provide professional egg hunters who will take on this task, ensuring a delightful Easter experience for families without the usual stress.
The thoughtfully prepared eggs are filled with BRACH’S signature jelly beans, an assortment of fun stickers, and delightful little surprises. Notably, there’s the thrill of finding a special golden egg, which rewards one fortunate household with a year-long supply of BRACH’S jelly beans.
Unveiling BRACH’S New Egg Hunt Hiders Service
The Egg Hunt Hiders service is designed to bring pre-filled eggs to your yard. Each egg contains an assortment of jelly beans, stickers, and even erasers, enhancing the hunt’s excitement. Kelly Peyser, Director of BRACH’S and Seasonal Marketing at Ferrara Candy Company, articulated the service’s intent during a press release on March 27, 2025:
“Spring celebrations are only complete with BRACH’S Jelly Beans and Easter egg hunts, so it felt natural for us to combine these traditions and make it easier for families to enjoy them together.”
Peyser further expressed:
“Our hope is that the first-ever BRACH’S Egg Hunt Hiders service will give families a chance to have a hoppy day of family fun and sweet celebration.”
Additionally, one lucky family will discover a golden egg that unlocks a year’s worth of jelly beans.
How to Participate in the Egg Hunt
BRACH’S has teamed up with Card My Yard, a company specializing in personalized yard greetings for various occasions, to provide this unique Easter service.
The Egg Hunt Hiders service will launch in the top ten jelly bean markets across the United States:
- Baltimore/Washington D.C.
- Boston
- Chicago
- Detroit
- Los Angeles
- New England
- New York City
- Philadelphia
- Phoenix/Tucson
- South Carolina
Residents within these areas can access BRACH’S official website starting April 3 at 7 PM ET to reserve their service. Selected homes will receive a visit from the Egg Hunt Hiders to hide the eggs on Saturday, April 19.
According to a recent survey conducted by Zappi in partnership with BRACH’S, which included 2,000 adults who celebrate Easter, many participants expressed feeling excluded from traditional egg hunt festivities. This initiative aims to change that.
About the Brands Involved
BRACH’S is a well-known confectionery brand renowned for its extensive range of sweets, including their iconic jelly beans, candy canes, and seasonal delicacies. The brand has established itself as a staple in holiday celebrations, particularly by offering special Easter-themed candies.
Card My Yard, founded in 2014, has rapidly expanded its presence across the U.S. by providing personalized yard greeting services. Their mission focuses on spreading joy within communities by assisting individuals in commemorating life’s special moments in a distinctive manner.
With the launch of the Egg Hunt Hiders service, families can now enjoy a fully orchestrated Easter egg hunt with minimal effort. Set to be available in select cities, the reservations will open on April 3, 2025, with the actual hunts scheduled for April 19. Given its anticipated popularity, interested families are encouraged to secure their spots promptly.