Boursin, the renowned French cheese manufacturer, has unveiled an exciting new product after a substantial four-year interval since its last launch. Their previous offering, Cheese Bites, hit the shelves in 2021. The latest addition, dubbed cheese crumbles, features convenient ready-to-mix cheese pieces available in two classic flavors.
These innovative crumbles come in Caramelized Onion & Herbs and Garlic & Fine Herbs, packaged in resealable 4 oz tubs. Cheese enthusiasts can purchase these delightful toppings at various retailers, including Albertsons, Hannaford, Sprouts, and Publix, with a retail price of $5.99. Additional retailers are expected to stock these flavors soon.
Boursin’s Product Expansion After Four Years
Boursin’s storied history dates back to 1957, with significant recognition emerging in 1963 when its Garlic & Fine Herbs variety became a household favorite. Today, the brand is available in 35 countries, specializing in an array of gourmet cheese products while maintaining a streamlined portfolio that avoids frequent new releases.
This long-awaited return to product innovation introduces crumbles as a versatile topping option for fans. Announcing the launch via Instagram and an official press release dated March 11, 2025, Katie Herrmann, the company’s director, noted:
“Whether entertaining for a large group or cooking for one, Boursin Crumbles will empower people to effortlessly elevate their meals—bringing the distinct flavor and texture of Boursin to any recipe with a simple sprinkle.”
Exploring the Delicious Flavors of Boursin Cheese Crumbles
Offering the beloved taste of Boursin in a crumbled format, the new product line includes two unique flavors:
1) Garlic & Fine Herbs
This variant combines Boursin’s signature cheese with dehydrated garlic, white pepper, and a medley of herbs such as parsley and chives. It’s an ideal complement for salads and tacos. Boursin describes this flavor as:
“Elevate your meals with bold and flavorful Boursin® Garlic & Herbs Cheese Crumbles! A deliciously unique crumbled cheese, Boursin® Crumbles add a gourmet touch to salads, pizzas, tacos, and more. Discover bold flavor in every bite!”
2) Caramelized Onion & Herbs
This flavor quickly gained popularity as a limited-time offering in 2021 and has since secured a permanent place in Boursin’s cheese lineup. It features a harmonious blend of cheese with dehydrated onion, various onion powders, herbs, and a hint of natural smoke flavor.
On its website, Boursin perfectly encapsulates this flavor:
“Transform your everyday meals with creamy, flavorful Boursin® Caramelized Onion & Herbs Cheese Crumbles. Elevate your go-to salad, your favorite flatbread, and even taco Tuesday. A deliciously unique crumbled cheese, with the bold caramelized onion & herb flavor you love.”
Each 4 oz resealable container conveniently serves approximately four portions. Boursin recommends experimenting with these crumbles as toppings for dishes like Shaved Fennel and Grilled Apple Salad or Shaved Brussels Sprouts Salad. Detailed recipes can be found on their official website at www.boursin.com.