7Up, the beloved non-caffeinated soft drink brand renowned for its refreshing lemon-lime soda, has just announced the launch of a new seasonal offering. In a bid to welcome the summer season early, 7Up has introduced its Endless Summer flavored Watermelon and Strawberry soda, exclusively available at Kroger stores.
This latest creation blends the iconic tastes of summertime fruits with 7Up’s signature citrus flavor, and consumers can choose between both regular and zero-sugar versions. The new flavor is packaged in eye-catching pink cans inside a vibrant tropical blue box, available in both 12-pack cases and 20-ounce bottles.
Overview of 7Up’s Endless Summer Line
On April 7, 2025, renowned food blogger @snackolator, who is known for showcasing innovative snacks and beverages, shared insights about this new drink on Instagram:
“7UP just entered the summer drinks chat with a new soda that sounds absolutely perfect! Rolling into Kroger stores right now is the new Endless Summer flavor, which is 7UP blended with watermelon and strawberry flavors.”
Further details revealed that this limited-time product is popping up exclusively at Kroger Family of Stores. As noted by the blogger:
“It has been spotted at stores this weekend, so be on the lookout at any Kroger or Kroger-owned chains. This comes in both 12 packs of cans and 20-ounce bottles in both regular and zero.”
The Endless Summer Watermelon and Strawberry soda aims to ignite summer spirits by uniting two favorite seasonal flavors with a refreshing twist of citrus.
Availability and Retailer Information
The latest Endless Summer soda varieties, including Watermelon and Strawberry, are available in both regular and zero-sugar formulations. These delightful flavors will be offered in 12-ounce cans and 20-ounce bottles, though they will not be found in every grocery store.
This follows the successful launch of 7Up Tropical, featuring mango and peach flavors, which debuted exclusively at Kroger in 2023. The Endless Summer sodas will also maintain this exclusive retail strategy.
Consumers can find these refreshing drinks at Kroger and its family of stores, which include Ralphs, Dillons, Fry’s, King Soopers, Fred Meyer, Baker’s, City Market, Mariano’s, and Metro Market among others.
Other Seasonal Offerings from 7Up
Recently, 7Up reintroduced the popular Tropical drink to celebrate the summer season. Originally launched as a limited offering at Kroger-owned stores in 2023, this flavor combines the classic soda taste with tropical notes of mango and peach.
Due to popular demand, this flavor has now been upgraded to a permanent addition and is also available in a zero-sugar option.
A Brief History of 7Up
Founded by Charles Leiper Grigg in 1929, 7Up was initially released under the name “Bib-Label Lithiated Lemon-Lime Soda.”It underwent several rebranding phases before it became the iconic 7Up we know today in 1936.
Currently, Keurig Dr Pepper owns the 7Up brand, and its non-caffeinated formula is distributed worldwide by PepsiCo, except in the UK, where Carlsberg Britvic is responsible for its distribution.