On March 25, 2025, 7-Eleven, a leading name in convenience retail, announced the release of its new private label beverage line, Southland Reserve. This innovative range of cold brew teas, developed in partnership with AriZona Beverages, pays homage to the company’s rich heritage and features four distinct flavors: Sweet Tea, Unsweet Tea, Peach Tea, and Lemon Tea.
This collaboration was revealed through an official press release, and the beverages are now available in 16-ounce bottles across 7-Eleven, Speedway, and Stripes locations throughout the United States. While specific pricing details were not shared, similar products from AriZona Beverages retail at approximately $24.99 for a pack of 12 bottles.
Innovative Brewing Techniques for Exceptional Flavor
7-Eleven’s history dates back to 1927 when it opened as the Southland Ice Company under the Southland Corporation. It later rebranded as 7-Eleven in 1946, establishing itself as the world’s first convenience store. The launch of Southland Reserve honors this legacy, showcasing the brand’s commitment to its roots.
The packaging for the new cold brew tea features nostalgic imagery depicting 7-Eleven stores from the 1950s, emphasizing the company’s long-standing history. Nikki Boyers, the company’s VP, highlighted the significance of this launch, stating:
“This launch of Southland Reserve Cold Brew tea celebrates the legacy of 7-Eleven and the loyal customers who have made us who we are today. With this lineup, we’re bringing together the best of the past and the present, delivering a drink that is both nostalgic and refreshingly new.”
The partnership with AriZona Beverages, renowned for its ready-to-drink iced teas, allows for the creation of high-quality cold brew options. Don Vultaggio, Founder and Chairman of AriZona Beverages, noted:
“At AriZona, we’ve always been passionate about bringing high-quality, great-tasting beverages to our customers. Working with 7-Eleven to create Southland Reserve Cold Brew tea was a natural fit. By combining our expertise in cold brewing with 7-Eleven’s deep-rooted legacy, we’ve crafted a refreshing and flavorful tea that we know customers will love.”
Crafted for Flavor and Quality
The new Southland Reserve Cold Brew teas utilize gravity-based filtration and a cold steeping method, which allows for a deep infusion of flavors without the bitterness often associated with traditional brewing methods. This innovative approach employs a blend of black and green tea leaves sourced from Argentina, Indonesia, and Kenya, ensuring a quality product that tea lovers will appreciate.
7-Eleven: A Legacy of Convenience
With nearly a century of experience, 7-Eleven has grown into the largest convenience store chain globally, boasting over 13,000 locations in the U.S. and Canada. The brand is celebrated for its offering of affordable meal solutions, including sandwiches and salads, and is also known for iconic products such as Slurpee, Big Bite, and Big Gulp.
Customers eager to try the new Southland Reserve Cold Brew Tea can find these refreshing options at nearby stores. Currently, the drinks are not available for online ordering, but there are expectations for them to become accessible on the convenience store’s website soon.