Cinnabon and Carvel Join Forces to Launch Cinnabon Swirl
Cinnabon has announced an exciting collaboration with Carvel to introduce a dynamic new store concept named Cinnabon Swirl. This novel eatery aims to tantalize taste buds with a unique menu featuring delectable items such as Bonini, Ice Cream Sandwiches, Premium Pints, and the enticing Cinnabon Swirl Sundae. The offerings seamlessly blend Cinnabon’s renowned “ooey-gooey goodness”with Carvel’s classic Original Soft Serve.
Official Launch Details
On April 8, GoTo Foods, the parent company for both Cinnabon and Carvel, unveiled plans for Cinnabon Swirl in a press release. The inaugural store is set to open its doors in Hillsboro, Oregon, this coming May. Following its debut, the company intends to expand with three additional locations in Arizona, Georgia, and California by year’s end, aiming for a total of 30 locations by 2026.
Exclusive Monthly Flavors Await Customers
This innovative concept marries Cinnabon’s signature cinnamon rolls with Carvel’s delicious soft serve. According to Jim Holthouser, CEO of GoTo Foods, this collaboration leverages the strengths of both brands:
“GoTo Foods has a unique competitive advantage by operating as a dynamic platform company with powerful enterprise engines including supply chain, technology and revenue management.”
He further elaborated that:
“This company is able to propel the success of our current portfolio of brands while also being able to instantly provide new concepts like Cinnabon Swirl with elevated resources to help drive the business.”
In his remarks, Holthouser emphasized:
“By combining the global recognition of Cinnabon with the passionate fanbase of Carvel, Cinnabon Swirl is well-positioned to become the most irresistible dessert destination in the industry.”
Crafting Desserts for Modern Tastes
The collaboration has produced a menu tailored to meet the desires of today’s consumers. Jennifer Holwill, Executive Chef at Cinnabon, notes:
“Consumers are increasingly seeking new and unique irresistible desserts, and Cinnabon Swirl was conceptualized to meet this evolving demand.”
She adds:
“Cinnabon Swirl is the ultimate sweet escape, where the magic of our world-famous baked goods meets the creamy delight of Carvel soft serve, giving consumers an experience and menu items that they won’t find anywhere else.”
What’s on the Menu?
The menu at Cinnabon Swirl promises to be a delightful experience, featuring:
- Bonini: A delightful treat blending a Cinnabon Classic Roll with Carvel’s soft serve, warm-pressed for extra sweetness.
- Cinnabon Swirl Sundae: This dessert combines a Classic Roll topped with vanilla soft serve and luscious caramel drizzle.
- Ice Cream Sandwiches: Generous servings of Carvel’s soft serve encased between freshly baked chocolate chip cookies.
- Premium Pints: A variety of cold desserts featuring Carvel’s signature soft serve and various toppings.
To commemorate the launch, Cinnabon Swirl will introduce two limited-edition soft serve flavors that will rotate monthly:
- Birthday Cake Ice Cream Sandwich: This festive creation features Carvel’s soft serve enveloped in blue cream cheese frosting between chocolate chip cookies, adorned with rainbow sprinkles.
- Caramel Macchiato Ice Cream Sandwich: A delicious combination of Carvel’s cold brew soft serve and caramel sauce, nestled within mini chocolate chip cookies.
Enthusiasts can stay updated on Cinnabon Swirl’s latest offerings by following their new Instagram page, launched on April 8. This new collaboration promises to be a hit for dessert lovers everywhere!