Cha Eun-woo Shines at Paris Fashion Week 2025
On April 7, 2025, the popular media account @TheePopCore highlighted the undeniable impact of South Korean singer and actor Cha Eun-woo at the Autumn/Winter 2025 Paris Fashion Week. Representing the prestigious fashion house Yves Saint Laurent (YSL), his attendance and activities on social media generated an impressive Earned Media Value (EMV) estimated at $4 million, establishing him as a leading influencer of the event.
As a member of the K-pop group ASTRO, Cha Eun-woo not only captivates audiences with his music but also with his sophisticated style. Observers noted his remarkable fashion choices during the YSL show, where he was dressed to impress, eliciting enthusiastic responses from fashion aficionados and the press alike.
Fan Reactions: Celebrating a Global Fashion Icon
The news of Cha Eun-woo’s significant EMV contributions elicited overwhelming joy among his fanbase. Social media platforms were inundated with congratulations, as supporters expressed their pride in his soaring success. Fans dubbed him a “Global Fashion Icon,”reflecting on his growing prominence in the fashion industry.
“Saint Laurent Prince the Global Fashion Icon Indeed!”a netizen wrote.
In a chorus of praise, admirers hailed Eun-woo as a “true influencer”and celebrated his achievements.
“Finally, the real matrix of a true influencer!”a fan wrote.
“Congratulations, my most searched, recognized, iconic, handsome, smart…the best with everything Cha Eunwoo. Proud fan here; keep it up,”another fan wrote.
“And to think that YSL did their show on the last day of Paris Fashion Week; Eunwoo had very limited time for his Instagram posts and yet this! Talk about real impact! He truly earned this,”another fan added.
Other fans labeled him an “organic king,”underscoring the authenticity of his influence and following.
“Saint Laurent ambassador, the organic king Cha Eunwoo,”a fan remarked.
“And to think the YSL show closes the PFW… less time with that much EMV. Cha Eunwoo is🔥🔥🔥~”another fan added.
“Pure facts. You totally deserve it, Eunwoo!”another fan emphasized.
From K-Pop Sensation to Global Fashion Icon
Cha Eun-woo made his debut in 2016 as a part of the boy band ASTRO under Fantagio Entertainment. The group’s engaging choreography and catchy songs quickly garnered attention, leading to his nickname, the “Face Genius”among fans and media alike. Eun-woo’s simultaneous pursuit of acting has also showcased his versatility, with acclaimed roles in the romantic comedy My ID is Gangnam Beauty (2018) and the fantasy drama True Beauty (2020-2021).
His keen fashion sense and compelling stage presence have earned him numerous accolades within the fashion domain, leading fans to refer to him as the “CF King.”In July 2024, he was appointed as a global ambassador for Yves Saint Laurent, marking a significant milestone in his career.
Moreover, his fashion influence is reflected in campaigns beyond YSL. In September 2024, he featured prominently in Calvin Klein’s Fall 2024 Menswear campaign. In an interview with Teen Vogue, he shared,
“I’ve admired Calvin Klein for a long time, so it’s surreal to be a part of this campaign.”
As of December 2024, Cha Eun-woo holds the title of the K-pop artist with the highest number of advertisement campaigns, boasting partnerships with notable brands such as Dior Beauty, Skechers, and Subway, among others. His influence does not stop at lifestyle and fashion, as he also represented South Korea in the “Visit Korea Year 2023-24″campaign aimed at promoting the country’s tourism sector.
Fans can catch up on his acting ventures, with My ID is Gangnam Beauty and True Beauty available on Netflix. His latest dramas, A Good Day to Be a Dog and Wonderful World, are streaming on Viki Rakuten and Disney+, respectively.