On March 26, 2025, Califia Farms launched its latest innovation, the Creamy Refreshers, a delightful line of dairy-free beverages combining refreshing coconut and real fruit flavors. With four tropical-inspired options, these drinks not only tantalize the taste buds but also boast nearly 60% less sugar than many leading fruit juices, catering to the rising consumer demand for healthier indulgences, as reported by PR Newswire.
These Creamy Refreshers can be found in major retail chains including Albertsons, Target, and Kroger. Additionally, they’ll be prominently featured at Coachella’s 818 Outpost during the first weekend of the festival, which is hosted by Kendall Jenner’s 818 Tequila brand.
This launch symbolizes Califia Farms’ return to its fruity origins, coinciding with the celebration of 15 years of plant-based innovation. Each 48-ounce bottle is priced at $5.99, appealing especially to Gen Z and millennials who seek visually appealing, low-sugar beverages that are perfect for sharing on social media.
Flavor Profile of Califia Farms Creamy Refreshers
The Creamy Refreshers come in four tantalizing flavors, all crafted with:
- Real fruit juice
- Coconut cream
- Simple, plant-based ingredients
All flavors are soy-free and gluten-free, and they are designed to be served chilled over ice, creating what the brand describes as “a vacation in every sip.”
Retail Availability and Pricing Details
Consumers can now purchase Califia Farms Creamy Refreshers nationwide at Albertsons, Target, and Kroger for $5.99. Additionally, during the first weekend of Coachella (April 11–13), these refreshing beverages will be available at the 818 Outpost, a pop-up experience brought to life by 818 Tequila. Plans for further retail expansion are underway later in 2025.
Understanding Market Trends and Consumer Preferences
The U.S. juice market is on track to reach an impressive $3.35 billion by 2025. According to Statista, 57% of American consumers purchased juices in the past year, with nearly two-thirds consuming juice weekly. The majority of these purchases are driven by Gen Z and millennials, as highlighted by the Innova Market Insights report. Califia Farms strategically targets this demographic by focusing on reduced sugar content, which is increasingly popular among health-conscious consumers.
Suzanne Ginestro, the Chief Marketing Officer of Califia, emphasized that these Creamy Refreshers embody the brand’s dedication to promoting “mindful indulgences.”She stated in a press release dated March 26, 2025:
“Over the last 15 years, Califia Farms has loved experimenting with the endless possibilities of plants. Creamy Refreshers is a perfect example of how that innovation unlocked something new, delicious, and fresh. Today’s consumer embraces mindful indulgences, and we’re proud to bring a new little sweet treat to retail shelves.”
Califia Farms: A Journey of Brand Evolution
Founded in 2010, Califia Farms initially gained recognition for its almond and oat milks, along with barista-quality products. This recent launch revisits the brand’s early emphasis on fruit-based beverages while reinforcing its commitment to sustainability, employing recycled plastic bottles and collaborating with organic almond growers, as noted in their press release.
With Creamy Refreshers, Califia Farms introduces a low-sugar alternative tailored to the expanding juice market, available now at leading retailers and Coachella’s unique 818 Outpost. By providing options inspired by tropical locales and focusing on plant-based simplicity, these drinks are designed to resonate with health-oriented consumers and align with current trends on social media. Stay updated on their offerings by following @califiafarms on social media or by visiting califiafarms.com.