On March 20, 2025, the renowned food styling company, Food Fantasy, unveiled captivating behind-the-scenes insights from BTS Jin’s latest collaboration with Ottogi Ramen via their official Naver blog. The lead food stylist, Yoo Han-na, commended the singer’s professionalism, highlighting his effortless presence during the shoot, which he conducted entirely without a script.
Yoo noted that Jin’s authentic engagement with the product made the advertisement feel genuinely relatable. The K-pop sensation showcased the brand’s essence while casually savoring a bowl of ramen. According to reports translated by X user @jinnieslamp, the food stylist stated:
“The most impressive part of this commercial shoot was that BTS Jin filmed without a script. In most commercials, the script is memorized in advance, and filming proceeds according to set lines. However, for this shoot, the setup allowed him to naturally convey the brand’s message while actually eating ramen.”
This organic approach not only enhanced the ad’s appeal but also created a vibrant atmosphere on set, as Jin’s warm interactions left a lasting impact on the crew. Fans expressed their astonishment at his ability to film the advertisement seamlessly without prior memorization of dialogue. One fan, identified as @ice308dc, remarked:
“He’s a pro.”
Social media was abuzz with praise for Jin’s innate charisma, with many attributing his skill to his acting education at Korea’s Konkuk University. One fan commented:
“Konkuk graduates are indeed different; during college, they must have gotten used to practicing without a script.”
Another user shared their admiration, saying:
“What is a script? Truly amazing, Seokjin’s professionalism and talent.”
Followers also noted his clear diction, analyzing how his training contributed to his impressive performance. One individual stated:
“This is due to his Uni training to be an actor. Seokjin’s diction is the clearest when singing, too, not just in Korean but even in English & other languages. I should know, as I used to be an English as a foreign language teacher.”
Moreover, many highlighted Jin’s expressive demeanor, which significantly elevated the commercial’s realism and appeal. A fan quipped:
“Ottogi, did you have to make this ad so powerful? Now I can’t stop thinking about Ramen… or Seokjin.”
With enthusiasm, another user added:
“K NOW IM HUNGRY.”
Some even suggested that an “army”of dedicated fans might be behind this successful campaign, as one netizen observed:
“STG an army is working on this campaign. They know exactly what we want.”
Jin’s Impactful Brand Collaborations
The partnership between Jin and Ottogi has swiftly risen to prominence as one of the most effective in recent marketing history. In March 2025, Ottogi launched limited-edition ramen packages adorned with Jin’s signature, personal messages, and Wootteo-themed stickers, which quickly sold out throughout Korea.
In addition to boosting local sales, Ottogi has broadened the product’s reach, making this delectable ramen available to consumers in markets across the U.S., Canada, China, Vietnam, and Indonesia.
Jin’s influence, however, stretches far beyond this partnership. The “Epiphany”artist has also aligned himself with high-profile brands such as Gucci, FRED Jewelry, LANEIGE, and Alo Yoga, all of which have experienced remarkable sales increases. Often referred to as the “Sold Out King,”items endorsed by Jin are known to vanish from shelves almost instantly.
As a testament to his soaring popularity, Jin is poised to debut on Netflix in the upcoming variety show “Kian’s Bizarre B&B,”premiering on April 8, 2025, marking him as the first BTS member to partake in a Netflix series.