Chili’s is poised to unveil a brand-new outlet in Scranton, Pennsylvania, inspired by the beloved sitcom The Office. Prominent stars from the show, Brian Baumgartner and Kate Flannery, have been enlisted to promote this exciting venture.
Debuting in 2005, the US version of The Office quickly rose to popularity, captivating audiences over its nine-season run. Not only did the show’s characters resonate with viewers, but the settings—including Scranton, where the main office is situated—became cultural touchstones.
Details on the Chili’s Branch Inspired by The Office
The upcoming Chili’s branch, nestled in Scranton, is decked out with nods to its The Office roots. Upon entering, patrons will be greeted by a stunning chalk art mural designed by the original artist from the 2000s that commemorates the restaurant’s debut in this iconic locale.
George Felix, Chili’s Chief Marketing Officer, expressed his enthusiasm about the project in a PR Newswire statement:
“For decades, Chili’s has inserted itself in culture – introducing the now-famous Baby Back Ribs jingle, and most recently unleashing Triple Dipper cheese pulls on TikTok. But we’ve also seen the brand come to life on screen through the years, and that includes being tied to Scranton despite never having a location there. That changes this year with our newest restaurant.”
“A moment this big was way more than a pop-up could pay off, so we created Chili’s Scranton Branch to feel like a familiar home to fans complete with the perfect throwback menu item in the Awesome Blossom, and we can’t wait for them to join us.”
This vibrant new branch features classic décor, including signature tile tables and a nostalgic photo booth that invites visitors to capture memorable moments that hark back to the show’s debut in 2005.
Exciting Menu Additions with Celebrity Collaborations
In a nostalgic nod to long-time fans, the Scranton location will reintroduce the highly popular Awesome Blossom, a deep-fried onion appetizer served with the signature buffalo ranch dipping sauce. Brian Baumgartner, who portrayed Kevin in The Office, shared his sentiments about the restaurant’s new offering:
“Seeing Chili’s Scranton Branch was like stepping into a time machine, especially if that time machine could also spit out the greatest appetizer of all time, the Awesome Blossom. Scranton is a city I’m very protective of, and working with Chili’s to open this location was a natural fit. The Chili’s team pulled out all the stops in creating this restaurant, and I’ll be stopping in for an Awesome Blossom every time I come visit.”
Additionally, Kate Flannery, known for her role as Meredith, will be introducing the Scranton Marg—Chili’s unique take on a margarita. This refreshing beverage will be available nationwide starting April 7, coinciding with the store’s debut. Flannery commented:
“I’m the daughter of a bar owner and I’ve had enough margaritas through the years that I’m getting picky about them, and the Scranton Marg is a really good one. For fans who come to Scranton, Chili’s Scranton Branch has everything you need in one place, and for those who can’t make it on opening day, find the $5 Scranton Marg wherever your closest Chili’s is.”
This limited-time margarita will be priced at $5 and will only be available for one day nationwide on April 7.
Engaging Promotions and Exclusive Merchandise
Watch the promotional video here
The excitement surrounding the Scranton branch’s opening is further amplified with a series of catchy ads and commercials showcasing familiar faces from The Office. Cast members such as Melora Hardin, Andy Buckley, and Amy Pietz were featured in a lively commercial where they relish the Awesome Blossom while enjoying the nostalgic ambience.
The commercial includes a delightful moment where Hardin is serenaded by the well-known Chili’s Baby Back Ribs jingle, adding to the charm.
Chili’s will also release exclusive merchandise, including two T-shirts, available on April 7. Fans can take part in a giveaway at welcometochilis.com.
This launch is anticipated to be a delightful experience for enthusiasts of both Chili’s and The Office, celebrating two cultural phenomena that continue to resonate with fans worldwide.