Bonchon, the renowned Korean restaurant chain celebrated for its signature double-fried chicken, is broadening its culinary horizons with the introduction of bulgogi-inspired dishes. Although bulgogi has long been part of their offerings, it has now taken center stage in their updated menu.
Dubbed the “Bulgogi Takeover,” this fresh selection became available at participating Bonchon locations across the United States on March 26, 2025. These new menu items showcase Korea’s cherished marinated beef dish, bulgogi, expertly paired with Bonchon’s beloved classics to deliver an authentic yet modern dining experience.
Discover Bonchon’s Exciting New Bulgogi Dishes
The Bulgogi Takeover is designed to provide diners with a rich exploration of Korean flavors that extends beyond Bonchon’s iconic fried chicken. Jae Park, Bonchon’s Research and Development Chef, emphasized the importance of this addition in a recent press release. He stated:
“Bulgogi has been on Bonchon’s menu since day one, and our guests have loved pairing Bulgogi with other Korean favorites. We’re always excited to deliver new ways for our guests to enjoy our fresh, modern take on this classic Korean comfort food.”
Let’s delve into the specifics of these delectable offerings, each priced at $13.99:
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Cheesy Bulgogi Rice
This dish blends marinated bulgogi beef, stir-fried with mushrooms, onions, and scallions, served over a generous portion of steamed white rice, draped with melted mozzarella cheese for added richness.
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Bulgogi Tteokbokki
A delightful fusion of traditional Korean street food and Bonchon’s signature flavors, this dish features chewy rice cakes and fish cakes stir-fried with tender bulgogi and coated in a spicy gochujang sauce. The dish combines a sweet and savory essence with a tantalizing kick.
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Udon Noodle Soup with Bulgogi
This comforting soup includes fresh mushrooms and chopped scallions, all tossed in a savory soy-based sauce. The addition of marinated bulgogi and chewy udon noodles results in a hearty and flavorful dish packed with wholesome ingredients.
Menu Launch and Availability
Customers are welcome to enjoy these new items through dine-in, takeout, or delivery options via Bonchon’s official website and various delivery partners. With limited-time availability, patrons are encouraged to check with their nearby locations for specific offerings.
Insights into Bonchon
Founded in 2002 in Busan, South Korea, Bonchon, meaning “my hometown,”encapsulates the brand’s aim to share the heartfelt and bold tastes of Korean cuisine with a global audience. Since establishing its first U.S. location in Fort Lee, New Jersey, in 2006, Bonchon has expanded to over 400 locations worldwide, including 120 in the United States alone. The chain has successfully grown its brand presence in countries like South Korea, Thailand, the Philippines, Singapore, Cambodia, Myanmar, Australia, and various nations in the Middle East.