Jennie Kim Launches Solo Career with ‘Ruby’
Jennie Kim, a globally recognized member of the K-pop phenomenon BLACKPINK, has taken a significant step in her musical career by releasing her debut studio album, Ruby. Among the album’s notable tracks, “Like JENNIE”stands out as a powerful anthem that embraces self-expression and authenticity.
‘Like JENNIE’ as an Anthem of Self-Expression
In an insightful interview with Clash Music on April 9, 2025, the artist discussed the personal depth of “Like JENNIE,”elaborating on its meaning as a celebration of her individual artistry and sense of style. Jennie emphasized that the essence of the song is light-hearted and interactive, helping fans connect with her journey.
“It’s not as serious as it may seem. It’s me celebrating my style and my artistry whilst including the fans in the experience. It’s interactive. It’s one of the gifts of being a public-facing figure,”she expressed.
This track serves as a bold assertion of Jennie’s individuality and self-confidence, marking an important moment in her career as she transitions into a solo artist.
Symbolism of ‘Ruby’
Diving deeper into the themes of her debut album Ruby, Jennie shared her perspective on the symbolism of rubies. These precious gemstones, known for their rarity and value, represent attributes like courage and resilience—all qualities Jennie aspires to embody.
“Rubies symbolize courage, resilience and strength, which are qualities I have and try to live up to every day. When I started in BLACKPINK, I was so young and naive. I didn’t know what I was getting myself into. Over time, I’ve come to realize the meaning and significance of having these girls in my life, whilst trying to figure out my own identity.”
Artistic Vision in ‘Ruby’
Throughout the creative process of Ruby, Jennie was heavily involved in every aspect, from writing to producing, ensuring the album mirrors her artistic vision. Collaborating with a range of artists, including Dua Lipa, Childish Gambino, Kali Uchis, and FKJ, the album showcases a diverse sound palette.
Visual Storytelling in Music Video
The music video for “Like JENNIE,”directed by Han Gyeol-lee, enhances the song’s thematic depth. Opening with Jennie clad in a striking ruby-red spacesuit, it symbolizes her readiness to explore new creative dimensions. The performance-driven visuals pay homage to her accomplishments and personal growth.
A Self-Love Anthem
Through her interview with Clash Music, Jennie articulated her intent with “Like JENNIE”as a reflection of her personal growth and an invitation for fans to embrace their true selves.
“I’m saying get your hair done and get your nails done like me, but in a fun way. It’s really a mirror for them to be who they are. It’s a self-love anthem.”
Upon its release, “Like JENNIE”received widespread acclaim, debuting at No. 5 on the Billboard Global 200 and resonating with audiences worldwide.
On March 31, 2025, Jennie made history as the first K-pop solo artist to receive the Global Force Award at the Billboard Women in Music Awards, further solidifying her impact on the global music scene.