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Bad Bunny Strips Down for Calvin Klein’s Latest Campaign
Renowned global sensation Bad Bunny showcases his charisma in Calvin Klein’s newly launched icon cotton stretch underwear for Spring 2025. This anticipated campaign, helmed by the legendary photographer Mario Sorrenti, made its debut on CalvinKlein.com today, with additional content set to roll out across the brand’s social media channels throughout the week. Furthermore, Calvin Klein has initiated a series of “high-impact” outdoor advertisements to bolster the campaign’s visibility.
A Personal Touch to the Campaign
Bad Bunny, donning sleek black and white briefs paired with a classic white tank top, brings his artistic flair to the project. He also included his own track, “EoO,” as part of the campaign’s multimedia experience. With a striking mirrored backdrop, he presents himself in a variety of captivating poses that reveal both his artistic expression and personal style. The rapper emphasized the unique importance of this collaboration, especially since it was shot in his native Puerto Rico, enhancing its authenticity.
“I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”
Following Recent Collaborations
Bad Bunny’s debut with Calvin Klein follows closely on the heels of other notable collaborations for the brand, including launch campaigns featuring Lily Collins and K-pop’s Mingyu from Seventeen. This continuing trend showcases Calvin Klein’s commitment to pairing established icons and rising stars with fashionable essentials that resonate with a diverse audience.
Visual Highlights from the Campaign
Below are selected images from Bad Bunny’s stunning campaign shoot, capturing the ethos of Calvin Klein’s latest collection:
Credit: Mario Sorrenti/Courtesy of Calvin Klein
Credit: Mario Sorrenti/Courtesy of Calvin Klein
Credit: Mario Sorrenti/Courtesy of Calvin Klein
Credit: Mario Sorrenti/Courtesy of Calvin Klein
Credit: Mario Sorrenti/Courtesy of Calvin Klein
Credit: Mario Sorrenti/Courtesy of Calvin Klein
Credit: Mario Sorrenti/Courtesy of Calvin Klein
Credit: Mario Sorrenti/Courtesy of Calvin Klein
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