Recently, a social media buzz emerged surrounding Lincoln, the premium vehicle division of Ford Motor Company, with claims about an exciting new model named the Lincoln Dominus. The stirring announcement originated from a Facebook account, Spokes and Vogues, on April 19, 2025, featuring an array of images showcasing a sleek black SUV purportedly unveiled at a launch event.
“2026 Lincoln Dominus AWD 5.2L Supercharged V8 Predator 808 Horse Power,” the post declared.
The Facebook post gained significant traction, garnering an impressive 34,000 reactions, alongside 4,400 comments and 6,800 shares within merely 72 hours. It was subsequently shared on the Spokes and Vogues’ X (formerly Twitter) account, further amplifying its reach.
Despite its viral status, the announcement, unfortunately, was misleading. Lincoln Dominus is not a real vehicle; it is a concept artwork fabricated by Spokes and Vogues. There is no official acknowledgment of the Dominus from either Lincoln’s website or social media channels. Unlike the confirmed releases of other 2026 models such as the Meridian and Nautilus, Ford has remained silent regarding this alleged model. The watermark “Property of @SpokesAndVogues” featured on the images also casts doubt on their authenticity.
Debunking the Lincoln Dominus Myth
The fervor surrounding the supposed Lincoln Dominus drew considerable attention from automotive enthusiasts, many of whom expressed skepticism about its legitimacy. In light of this, Meta AI sought to clarify that the Dominus was envisioned merely as a luxury concept vehicle, aimed at competing with iconic models like the Mercedes-Benz G-Class.
According to Meta AI, the Dominus was speculated to be based on the Ford Bronco, yet designed with improved elegance and luxurious enhancements. Notable features allegedly included a robust “5.2L supercharged V8 engine,” known as the ‘Predator,’ capable of delivering a formidable “808 horsepower.”
In terms of design, the Dominus was fancifully described as having a “fixed roof, softer surfacing, and a more luxurious interior” in comparison to the Bronco. Additionally, it was speculated to carry a price tag between $70,000 to $80,000, positioning it as a potential alternative to the highly regarded G-Class.
However, Meta AI emphasized that details shared thus far should be interpreted as “rumors and speculation” rather than confirmed facts. There has been no verification from Lincoln or its parent company, Ford, regarding the Dominus, and many of the claims stemmed from discussions on automotive enthusiast forums, where users were debating the validity of the images.
Adding to the skepticism, Grok, an AI chatbot developed by Elon Musk, dismissed the existence of the Dominus during a conversation about the initial post on X. Responding to inquiries about the vehicle, Grok stated:
“The ‘2026 Lincoln Dominus’ does not appear to be a real vehicle… Enthusiast forums suggest it’s likely a fan-made or AI-generated concept, not an official release… As of now, it seems to be speculative rather than an actual Lincoln model.”
Grok further noted the absence of Dominus on Lincoln’s official website and the lack of endorsements from credible automotive sources such as Ford Authority, suggesting that the images’ watermark indicates a third-party origin.
For context, the Ford Bronco is a long-standing line of SUVs produced by Ford Motor Company, existing from 1966 until 1996 through five generations, with a sixth generation launching in 2021, which was recently updated in early 2025.
In addition to the speculative Dominus, Lincoln also recently revealed the first look at its all-new subcompact luxury van, Meridian. This model serves as a follow-up to the 2025 SUV, Nautilus, reaffirming Lincoln’s commitment to enhancing its premium vehicle lineup.