On March 25, 2025, Eyes Magazine offered a sneak peek of Alo Yoga’s upcoming campaign featuring BLACKPINK’s Jisoo through a post on their Instagram account (@eyesmag). The magazine captioned the teaser:
“This campaign captures Jisoo’s wellness journey with Los Angeles backdrop. Before the full-fledged campaign, check out their meeting in advance through the teaser video!”as translated by Google.
Earlier, in January 2024, the talented singer known as the ‘Flower’ joined forces with Alo Yoga as the brand’s ambassador for the Spring 2024 collection. Throughout the campaign, she showcased a selection of Alo Yoga’s core styles, including warm loungewear, a fluffy winter coat, and a stylish black and pink athleisure ensemble complemented with matching sneakers.
The initial look was unveiled on January 17, 2024, followed by a series of additional color releases that rolled out in the first half of the year.
Fans expressed their enthusiasm for the upcoming collaboration, with one commenting on social media about their anticipation:
“I was actually thinking of Alo and Jisoo and then boom! Yes! I’m sat!”
Reactions poured in from fans on X as they praised Jisoo’s appearance in the teaser video. Many highlighted how Alo Yoga successfully leverages her beauty and versatility in their marketing:
“Wow, Jisoo looks so cool and real in that Alo Yoga pic! Love how she’s rocking that sporty vibe by the SUV—totally makes me wanna grab some cute workout gear and hit the streets!”exclaimed another fan.
“OMG….HOTSOO in your area,”commented another fan.
“Aside from Cartier, Alo also knows how to showcase Jisoo’s beauty and versatility. I love this, she is soooo hot,”remarked another excited follower.
Some fans also expressed hopes for a potential interaction between Jisoo and Jin from BTS, who became an ambassador for Alo Yoga in October 2024. Others anticipated the fandom would enjoy shopping for the new collection:
“I think we deserve a Jisoo and Jin interaction in Alo,”reacted another fan.
“I know the fanbases don’t always get along, but a Jisoo and Jin Alo campaign would move mountains…”wrote another follower.
“We will all be shopping,”added yet another enthusiastic fan.
Insights on Jisoo’s Latest Mini Album, Amortage
On February 14, 2025, BLACKPINK’s Jisoo launched her debut solo EP, Amortage, under her own label, Blissoo, in collaboration with Warner Records. This album signifies a significant milestone as her first independent project following her departure from YG Entertainment in 2023.
Amortage features four tracks performed in both Korean and English, including the lead single titled “Earthquake.”Critics have celebrated this album as her most extensive work to date, embodying her evolution as an artist.
The title, Amortage, merges the Latin word for love, “Amor,”and “montage,”symbolizing the various phases of love and the memorable moments that shape relationships. Jisoo collaborated with co-writers Jordan Roman, Jack Brady, and others to craft the tracks, with production credited to Blissoo and The Wavys.
In related news, Jisoo also appeared in the fantasy zombie comedy series Newtopia, alongside Park Jeong-min. The show aired on Coupang Play from February 7, 2025, to March 21, 2025.