Karina gained attention for her upcoming deal with the popular footwear brand Converse for all the right reasons.
Here’s what people are saying.
From Luxury to Accessible: Karina’s Ambassadorship with Converse Raved by MYs for Being Affordable
On January 1, Converse Korea uploaded a post on its official Instagram account, teasing the new ambassador for the brand.
The post featured a collage, showing parts of Karina’s facial features, causing MYs to comment on the post and express their excitement over the idol’s upcoming endorsement deal with the brand.
Converse Korea captioned:
“On January 3, the brand’s newest silhouette will be unveiled with the new ambassador of Converse Korea. Peek at our new form and guess who?”
KARINA is set to be unveiled as Converse Korea’s Newest Brand Ambassador on January 3rd. Please make sure to like share and interact with the reel. 🔗: https://t.co/ZEjpeqrhqX#KARINA #카리나 #カリナ #aespa #에스파 #Converse #ConverseKorea pic.twitter.com/Af7HRgx6Ec
— 𔘓 (@rinaoutsold) January 1, 2024
The news created a surge of eager fans and netizens, who gathered in an online community to voice their anticipation for Karina’s endeavors with Converse. They also sent their praises on Converse Korea’s Instagram post. Read their comments below:
- “Wow, it’s Karina. I can’t wait!”
- “Converse with Karina equals a perfect match.”
- “I used to have two pairs of Converse years ago. Now it’s time I get it again because of Karina!”
- “As expected, pann hate equals success. Hasn’t she been hated for months now? But she got good news right away. Karina, congrats, congrats.”
- “Congratulations, Karina! This good news was a great way to start the year.”
- “Isn’t Converse a cheap brand? Congrats, I wear Nike by the way.”
However, in a separate thread, international K-pop fans laid down a different perspective on why Karina’s ambassadorship with Converse was praiseworthy.
According to netizens, Karina’s newest brand endeavor was a smart move since Converse provides good quality products and an affordable price for buyers.
They also mentioned that endorsing a brand most people can buy was way better than expensive luxury brands, making Karina’s Converse ambassadorship relatable for many people.
- “It’s smarter to endorse something that people around the world can buy than doing it for a designer brand where majority of your fans can’t even afford.”
- “I see no shade here because quite a lot of groups endorse luxury brands.”
- “I’d love for idols to start representing more non-luxury fashion brands.”
- “Finally something non-luxury and affordable. It’s not cheap, but at least people can buy it. This is great because an ambassador should promote it, and with Karina, lots of young people will want Converse.”
In other news, Karina was listed as one of the most popular K-pop idols in December 2023. According to the Korean Business Research Institute, the aespa leader managed to secure the spot for No. 14, proving her influence and presence in K-pop.
What was your reaction to Karina’s deal with Converse? Let us know in the comments!