Adin Ross, the popular Kick streamer, has made no secret of his disdain for UK YouTuber JJ “KSI.”Their ongoing rivalry has frequently played out in public, most recently during a stream on April 4, 2025. During this livestream, Ross and his friends sampled a new flavor from the Prime Hydration line, which is co-owned by KSI and fellow YouTuber turned WWE star Logan Paul. For April Fools’ Day, the brand humorously introduced a Pizza Prime flavor that has drawn mixed reviews.
Ross’s attempt at tasting the quirky pizza-flavored drink was nothing short of brutal. His reaction was quite animated, as he nearly gagged post-taste test:
“You think I’m gonna d*ck ride? I’m not sponsored by no f**king Prime. (Takes a sip) Disgusting. This is f**king gross. Disgusting. Worst drink I’ve ever had in my f**king life, on everything I love. (Hands the drink to Steven ‘Konvy’) Yo, just don’t spit it on me, please.”
Konvy, who also tried the drink, succinctly echoed Ross’s sentiments:
“Oh my f**king goodness, this tastes sh*t.”
Despite their rivalry, Ross acknowledged his respect for KSI, saying:
“Come on, bro, why would you do that? I f**k with Logan Paul a lot and KSI but come on, bro. (This is) so nasty, bro.”
Examining Adin Ross’s Dispute with KSI
The contentious history between Adin Ross and KSI reveals a complicated dynamic. Their feud initially ignited when Ross attempted to feature Nurideen “DeenTheGreat”in his Brand Risk boxing event in 2024. The conflict arose because Deen was already under contract with KSI’s Misfits Boxing. Tensions escalated as Ross later disclosed that he had received a legal notice from KSI and Misfits Boxing pertaining to Deen’s participation.
Ultimately, Deen did not appear at Ross’s event, which was postponed due to a licensing dispute.
In a recent inquiry about his exclusion from the 2025 Sidemen Charity Match — a high-profile soccer match hosted by KSI’s Sidemen featuring various prominent content creators — Ross quipped:
“I didn’t want to be around fake creators like Kai anyway.”
As for Prime Hydration, the Pizza flavor is not the only joke flavor release. Last April Fool’s Day, the brand also introduced a KFC-themed drink called ‘Fried Prime.’