Instagram has officially retired the ‘swipe up link’ option from stories and replaced it with clickable link stickers. How exactly do you add them, and what accounts have the feature?
For some time now, Instagram users have been able to add a ‘swipe up link’ to their stories on the Meta-owned platform.
Having the ability to add a link to a story is an advantage for some companies and influencers due to the fact Instagram only allows one link in your profile. Although there are link aggregators that allow users to click one link to access others, adding a link in a story allows the user to go straight to where they would like to go.
As of 2021, Instagram changed its rules and let all users, and not just the bigger accounts, add a link to a story by replacing the ‘swipe up link’ option with a clickable sticker. Here’s how you do it.
Instagram was acquired by Facebook in 2012