In an exciting episode of The Price is Right, popular TikTok personality Kate Steinberg secured an unforgettable win by taking home a new car. The long-running game show, hosted by Drew Carey for over five decades on CBS, captivates its audience with the thrill of winning substantial prizes, including cash, vacations, and vehicles. For those eager to win big, becoming part of the studio audience marks the essential first step.
Steinberg, a creator known for her enthusiastic portrayal of millennial culture, described her appearance on the show as a lifelong dream. In a memorable moment during her December appearance, she slumped to her knees in disbelief after winning a car, a Nissan Versa S, and has since opened up about the experience, including unexpected details regarding winners’ options following their incredible wins.
Discovering Kate Steinberg
A Creator with a Passion
With nearly 3 million followers on TikTok and close to 950K on Instagram, Kate Steinberg has cultivated a vibrant online presence. Her content often features parodies and nostalgic tributes to the mid-2000s—an era that resonates deeply with many of her viewers. Kate herself expressed that participating in The Price is Right was an opportunity she had anticipated for many years. Previously, she had a chance to appear on the show but left without winning anything. This time, after waiting twelve long years, she finally got her moment to shine.
Documenting her journey on The Price is Right, Kate shared everything from the cheerful announcement of her participation to the emotional moment she revealed her win to her fiancé, content creator Chad Savage. Their story is particularly charming, as they met and got engaged in 2020 on the reality show, 12 Dates of Christmas, which aired on Max.
Sharing their lives with their audience, the couple captured the excitement of the car reveal. When Kate announced her win to Chad, he initially expressed disbelief, but they both were ecstatic upon realizing the monumental news.
A Remarkable Win on The Price is Right
Winning the Nissan Versa
On her episode, Kate was called to participate in the second round, where she impressed the audience by accurately guessing the price of a jukebox. This earned her the chance to take center stage and compete for the coveted Nissan Versa S. Displaying her vibrant spirit, Kate dashed down to embrace Drew Carey and celebrated enthusiastically.
Participating in The Money Game, she displayed remarkable skill by correctly identifying the price of the car at $19,772. Overcome with joy upon her win, Kate dropped to the ground before rushing over to her prize and sharing a heartfelt moment with the spokesmodel while climbing into her new vehicle.
Winners’ Options Revealed by Kate
Upgrading to a Toyota
Just four months after her thrilling win, Kate showcased a TikTok video unveiling her prize’s collection process. She disclosed that winners of a car on The Price is Right have the choice to either retain the car or apply for a credit towards the purchase of a new vehicle.
Kate opted for the credit, ultimately selecting a Toyota RAV4. This decision thrilled her, and she excitedly shared behind-the-scenes details of the upgrade option, which is not widely known. In her video, fiancé Chad made a playful appearance, culminating with Kate affectionately hugging and kissing her new car while the iconic theme music of The Price is Right played in the background.
The Price is Right airs on CBS and is available for streaming on Paramount+.
Source: Kate Steinberg/Instagram, Kate Steinberg/TikTok