Modere Announces Sudden Closure After 23 Years in Business
On April 11, 2025, Modere, a multi-level marketing (MLM) wellness company, revealed on its website that it would be ceasing operations. With gratitude, the company acknowledged its customers for their loyalty throughout a journey that lasted over two decades.
According to its LinkedIn profile, Modere is described as an “omnichannel, consumer products company”that focuses on providing clean health and wellness products through e-commerce as well as direct-to-consumer sales channels. With an acclaimed portfolio, Modere specialized in various product categories including beauty, personal care, household essentials, and nutritional items, all formulated without harmful chemicals.
Customer Reactions to Modere’s Closure
The announcement elicited a swift reaction from its consumer base. Many took to social media expressing disbelief, while others inquired about potential discounts on remaining inventory:
Insights into Modere’s Operations and Leadership
Founded in 2013, Modere aimed to deliver products free from “controversial ingredients,”deeply rooted in a clean label philosophy across its range of offerings, from nutrition to household care solutions. Despite a lack of comprehensive data on leadership, Asma Ishaq served as CEO as recently as 2020.
In December 2023, Nate Frazier took on multiple roles, including Chief Operating Officer, Executive Chairman, and President. Frazier brought over two decades of experience in omnichannel leadership from his tenure at GNC.
August 2024 saw the addition of key figures to Modere’s leadership team, including Heath Tilley as Senior Vice President of Global Operations, Cammie Taylor as Chief People Officer, and Jeff Hildebrandt as Senior Vice President of Global Marketing. These strategic appointments were aimed at bolstering the company’s operational, marketing, and human resource strategies.
Modere’s Popular Products and Innovations
Among its product offerings, Modere launched a dietary supplement named Curb in September 2024, designed to promote appetite suppression and encourage natural GLP-1 production—a hormone crucial for appetite and blood sugar regulation.
A report from Price Plow published in January 2025 indicated that participants testing Curb collectively lost over 500 pounds within 90 days. Reflecting on the product’s success, Modere’s President and Executive Chairman stated:
“Our commitment to helping people live their healthiest, happiest lives is unwavering. We are confident that these formulas will help customers around the world achieve their overall wellness goals, while driving growth for Modere.”
In addition to Curb, Liquid BioCell Collagen was another flagship product for Modere, recognized for its innovative formulation and awarded accolades such as Best Joint Health Supplement at SupplySide West and NutraIngredient’s 2015 Reader’s Ingredient of the Year.
While the reasoning behind Modere’s unexpected closure remains unclear, the news has sent shockwaves through its community of consumers and influencers, prompting discussions and speculation about the circumstances surrounding the company’s decision to wind down operations.