The beloved Toy Story franchise has been a creative blend of both real and fictional toy characters since its inception. With the anticipated release of Toy Story 5, there lies an exciting opportunity to introduce several contemporary toy brands. By featuring popular toys from today, the film can create a deeper connection with younger audiences, while also evoking nostalgia for older fans through familiar toys from their childhood.
The success of Toy Story 4 was largely driven by the introduction of Forky, a character who captured the imaginations of viewers. Building on this momentum, Toy Story 5 could introduce new fictional toy characters that may find real-life popularity. This strategy would not only reinforce the legacy of the franchise, but also allow modern toy brands to gain exposure within the context of Pixar’s universally adored series. A standout aspect of the Toy Story films is their ability to transform beloved childhood toys into animated characters that resonate with viewers.
10. Furby
Owned By Hasbro

Since its debut in 1998, Furby has become a cultural icon, yet it has curiously never appeared in a Toy Story film. The incorporation of a Furby in Toy Story 5 could lead to a character capable of engaging with children in a distinctive manner. Imagine a Furby displaying its quirky behavior both among its toy peers and human friends, possibly with a personality twist to elevate its creepiness factor. Given recent cinematic portrayals of malevolent Furbies in The Mitchells vs. The Machines, it’s entirely plausible for Toy Story 5 to embrace a similarly spooky take.
9. Squishmallow
Owned By Kelly Toys

In recent years, Squishmallows have taken the toy market by storm, making their appearance in Toy Story 5 highly relevant. With a wide array of designs featuring unique personalities, it would be delightful to see various Squishmallow characters interacting organically with the established Toy Story ensemble. This inclusion would not only add a modern touch but also evoke familiarity, reminiscent of Lotso’s character from Toy Story 3, who also prioritized charm and huggability.
8. Hot Wheels
Owned By Mattel

While toy cars have made appearances within the franchise, Hot Wheels have yet to be represented. In 2010, several Toy Story characters were adapted into Hot Wheels but not featured in the films. Integrating Hot Wheels into Toy Story 5 could cleverly connect the franchise to this iconic brand, allowing for amusing scenarios involving personified toy cars. Additionally, with a Hot Wheels movie on the horizon, this crossover could create humor related to trending films, aligning with the playful tone of the Toy Story universe.
7. Littlest Pet Shop
Owned By Hasbro

Littlest Pet Shop, a nostalgic favorite since the 1990s, serves as a fantastic candidate for inclusion in Toy Story 5. Featuring both vintage and modern Littlest Pet Shop toys could bridge generational gaps, capturing the essence of toys that endure over time. The recent revitalization of the brand in 2024 provides a timely correlation, paving the way for a new generation of characters to join the Toy Story cast.
6. Beanie Babies
Owned By Ty

The nostalgic phenomenon of Beanie Babies could be masterfully intertwined into the narrative of Toy Story 5, reviving themes of collector’s items explored in Toy Story 2. This time, the film could humorously depict collectors who hold onto vast assortments of Beanie Babies that have lost their monetary value. This nostalgic nod would resonate with older audiences while educating younger viewers on the Beanie Babies craze during the 90s.
5. LEGO
Owned By The LEGO Group

Although LEGO sets have served as inspiration for merchandise, LEGO toys have never been depicted in a Toy Story film. The potential for playful interactions between LEGO figures and the Toy Story cast could invigorate the narrative, possibly exploring themes of creativity and construction—hallmarks of the LEGO experience. Despite film rights complications, Disney’s proven adaptability could allow for a delightful incorporation of LEGO characters.
4. Cabbage Patch Kids
Owned By Wicked Cool Toys

The charm of Cabbage Patch Kids, prominent in the 1980s, holds nostalgic affection for many adult viewers. Incorporating a character reminiscent of their childhood could provide emotional depth and relatability, akin to Andy’s bond with Woody. Showcasing characters that reflect the evolution of toys and their roles in childhood narratives can yield a richer fan experience.
3. Hatchimals
Owned By Spin Master

Similar to Furbies and Cabbage Patch Kids, Hatchimals achieved peak popularity in recent years. An appearance in Toy Story 5 could resonate with young viewers who owned them, providing a fresh perspective on toy life within the narrative. The ‘hatching’ concept offers unique storytelling opportunities, especially around the profound relationships kids develop with these toys.
2. Plai Poe the AI Story Bear
Owned By Plai

As one of the newest toy sensations, Plai Poe the AI Story Bear could introduce captivating themes of artificial intelligence. With a storyline centered around a toy that interacts with children through AI-generated narratives, Toy Story 5 could poignantly reflect on technological advancements in a relatable manner. This character could bridge the gap between traditional toys and modern innovations, enhancing the relevance of the plot for today’s tech-savvy audience.
1. Marvel Action Figures
Owned By Marvel

The potential crossover between Pixar’s Toy Story and Marvel Action Figures presents an exciting opportunity for comedy and creativity. Imagining scenarios in which characters like Captain America or Spider-Man interact with Toy Story toys would offer humor, nostalgia, and an engaging twist to the franchise’s established dynamic. Such a crossover could breathe new life into character portrayals, enticing both franchise fan bases.