In January 2025, Favicon, a notable digital analytics platform, released its anticipated ranking of the most impactful Korean Instagram accounts. This comprehensive analysis measures social media influence through a combination of factors including follower count, engagement rate, post quality, and posting consistency.
The 2025 rankings prominently feature K-pop stars, showcasing a commanding presence from members of BLACKPINK and BTS. Rosé from BLACKPINK takes the lead with an impressive following of over 83.5 million, closely followed by j-hope of BTS and Jennie, also from BLACKPINK, who occupy the second and third positions respectively.
Rosé’s Instagram, which boasts a diverse array of fashion, music moments, and candid behind-the-scenes glimpses, consistently resonates with fans and brands alike. Her powerful visual identity and musical prowess continue to mesmerize a global audience.
Meanwhile, j-hope occupies the second spot with more than 50 million followers. His Instagram influence has surged following his highly publicized Hope On The Stage world tour. Recently returning to South Korea after the U.S. leg, he is gearing up for his Asian tour. His engaging solo activities post-military service have significantly bolstered fan interaction.
Jennie, ranked third with nearly 87 million followers and over 1,200 posts, is renowned for her fashionable persona and brand partnerships. Notably, she launched her solo debut album, Ruby, on March 7, 2025, further enriching her already vibrant Instagram content, featuring hits like “Like Jennie”and “Mantra.”
Other notable mentions within the top 10 influencers include Stray Kids’ Felix, aespa’s Karina and Winter, ENHYPEN’s official account, and BIGBANG’s G-Dragon. Each one injects their unique style and personality into the Instagram space.
Favikon’s Top 20 Influential Korean Instagram Accounts of 2025
The table below highlights the top 20 Instagram influencers in South Korea, detailing their follower counts and the essence of their content:
1) BLACKPINK’s Rosé (@roses_are_rosie)
Followers: 83.5M | Authority Score: 9,996
Rosé leads the rankings due to her dynamic feed, which features elegant fashion shots, professional campaigns, and engaging visuals that foster high interaction rates.
2) BTS’ j-hope (@uarmyhope)
Followers: 50.5M | Authority Score: 9,907
J-hope captivates his fans with lively posts that document his world tours and artistic ventures, earning widespread acclaim for his vibrant presence.
3) BLACKPINK’s Jennie (@jennierubyjane)
Followers: 86.9M | Authority Score: 9,986
Jennie’s active engagement on Instagram includes performance footage and remarkable collaborations. Enthusiastic support from her fanbase surged following her recent album release.
4) Stray Kids’ Felix (@yong.lixx)
Followers: 27.2M | Authority Score: 9,856
Felix’s profile enjoys high engagement, driven by his stylish fashion collaborations with elite brands, including Louis Vuitton.
5) aespa’s Karina (@aespa_official)
Followers: 24.2M | Authority Score: 9,824
Karina presents a fusion of edgy and glamorous posts, showcasing partnerships with renowned fashion labels like Prada and YSL.
6) ENHYPEN (@enhypen)
Followers: 18.8M | Authority Score: 9,922
The only group account in the top 10, ENHYPEN, keeps fans engaged through regular updates, collaborations, and lively behind-the-scenes content.
7) BLACKPINK’s Jisoo (@sooyaaa__)
Followers: 79.8M | Authority Score: 9,976
Jisoo consistently maintains her Instagram influence with a refined aesthetic and engaging solo projects.
8) IVE’s Jang Wonyoung (@for_everyoung10)
Followers: 14.3M | Authority Score: 9,736
Wonyoung captures younger fans with her charming visuals and beauty content, emphasizing a fresh approach.
9) BIGBANG’s G-Dragon (@xxxibgdrgn)
Followers: 24.4M | Authority Score: 9,738
G-Dragon maintains his status as a fashion icon, intertwining music, art, and style across his posts.
10) aespa’s Winter (@imwinter)
Followers: 12.5M | Authority Score: 9,734
Winter shares trendy fashion and personal moments, securing a steady growth in her follower base.
11) Yoo Yeon-seok (@yoo_yeonseok)
Followers: 4.7M | Authority Score: 9,607
The popular actor engages audiences with entertaining posts reflecting his work and personal life, particularly following his latest K-drama.
12) Stray Kids (@realstraykids)
Followers: 31.4M | Authority Score: 9,884
Known for its energetic performances, Stray Kids fosters strong fan connection through engaging content and interactive posts.
13) SEVENTEEN’s Kim Min-gyu (@min9yu_k)
Followers: 16.4M | Authority Score: 9,765
Min-gyu’s account blends lifestyle imagery with fashion collaborations, appealing to a diverse audience.
14) aespa (@aespa_official)
Followers: 15.3M | Authority Score: 9,829
Aespa’s account is rich with teaser content and updates, keeping its audience intimately connected with the group’s activities.
15) BTS (@bts.bighitofficial)
Followers: 75.6M | Authority Score: 9,898
BTS’s official account delights fans with music updates and behind-the-scenes insights, despite ongoing military enlistments altering group dynamics.
16) TWICE’s Momo (@momo)
Followers: 15.1M | Authority Score: 9,716
Momo’s creative posts are a delightful blend of fashion and dance content, amplified by recent subunit activities that engage her fans.
17) Hwang In-youp (@hi_high_hiy)
Followers: 22.1M | Authority Score: 9,646
Merging film promotions with casual, candid moments, the actor’s posts resonate deeply with fans of K-dramas and cinema.
18) TXT (@txt_bighit)
Followers: 16.9M | Authority Score: 9,810
TOMORROW X TOGETHER engages fans through lively updates that celebrate every member’s unique personality.
19) Ji Chang-wook (@jichangwook)
Followers: 27.8M | Authority Score: 9,642
The K-drama star showcases a polished aesthetic with his curated content, blending professional shots with personal reflections.
20) BTS’ RM (@rkive)
Followers: 46.9M | Authority Score: 9,796
As the leader of BTS, RM’s Instagram features thoughtful reflections and artistic content, earning admiration for its introspective nature.
This extensive list underscores the substantial impact and reach of Korean entertainers in the global digital landscape, featuring notable figures from K-pop to K-drama. Influencers like BTS’ RM, TWICE’s Momo, and Ji Chang-wook highlight the richness of content available to fans worldwide.