Reese’s, the beloved brand synonymous with peanut butter and chocolate confections, recently brought an exciting prank to reality. Following the successful launch of the PB&J Big Cups on April 2, 2025, fans clamored for more, leading to the unveiling of a brand new PB&J Sandwich Kit, as reported by All Recipes.
Available for a limited time starting April 8, 2025, the PB&J Sandwich Kit was offered on the Hershey’s website at a price of $19.99. The kit was a delightful assortment featuring unique Chocolatey Bread, creamy Peanut Butter, a choice of either strawberry or grape jam, along with the new PB&J Big Cups in both flavors.
Exploring the New PB&J Sandwich Kit from Reese’s
Initially teased on April Fool’s Day, Reese’s hinted at a groundbreaking chocolatey bread for crafting decadent peanut butter and jelly sandwiches. This playful promotion garnered significant enthusiasm among fans, even though the bread was a tongue-in-cheek announcement.
However, the brand later surprised fans with the real PB&J Sandwich Kit. Announced on Instagram, Reese’s confirmed the launch with a light-hearted message:
“You caught us. We played a little April Fool’s prank! But we could never leave our PB&J lovers hanging.”
In the announcement, Reese’s playfully advised those who wished the joke was true, inviting them to get their hands on the limited-edition PB&J Sandwich Kit that included Chocolatey Bread, Peanut Butter, and a choice between strawberry or grape spreads. They also highlighted the inclusion of their new PB&J Big Cups:
“So, if you were one of the people wishing our joke was the real deal, now’s your chance to get the Reese’s PB&J Sandwich Kits that has Reese’s Chocolatey Bread, Reese’s Peanut Butter, and your choice of strawberry or grape spread to make the PB&J of your dreams, right at home. And we couldn’t leave out our Reese’s PB&J Big Cups.”
Pricing and Availability Details
The highly-anticipated PB&J Sandwich Kit was available in limited quantities at the price of $19.99, encompassing a unique Chocolatey Bread, Peanut Butter spread, choice of strawberry or grape jam, and the new Reese’s PB&J Big Cups. Unfortunately, the kits were snatched up rapidly, selling out within an astonishing 35 minutes, as reported by abc27.
The Hershey Company announced the swift sell-out, stating:
“We’re sorry! This product has sold out. Sign up for our email list below to stay in the know on future special releases, as well as other product features and promotions. In the meantime, shop our REESE’S assortment for a treasure trove of other chocolate and peanut butter treats.”
Introducing Reese’s PB&J Big Cups
The candy brand also debuted the PB&J Big Cups on April 2, 2025. This exciting new addition to the Reese’s product line showcases the recognizable combination of milk chocolate and peanut butter while introducing a choice of either sweet strawberry or grape-flavored filling.
A Brief History of Reese’s Peanut Butter Cups
Born from the creativity of Harry Burnett Reese in 1928, Peanut Butter Cups were initially crafted as a product of the H.B. Reese Candy Company. Having worked with The Hershey Company, Reese ingeniously created this iconic confection in his basement, inspired by his experiences on a Hershey dairy farm.
In 1963, The Hershey Company acquired Reese’s business and continued to produce the beloved Peanut Butter Cups, which remain immensely popular to this day.