On April 8, 2025, media outlet @TheePopCore revealed that a T-shirt featuring the phrase “Don’t mess with the princess,”worn by BTS member Jin, quickly sold out on Coupang. This surge in demand occurred just 30 minutes after a teaser for episode 29 of his variety show, RUN JIN, aired.
In the preview of episode 30, which aired at the close of episode 29, viewers caught a glimpse of Jin sporting this now-famous T-shirt. Fans, known as the ARMY, didn’t hesitate to share their admiration for both Jin’s fashion sense and the empowering message the shirt conveys.
Jin, recognized as a Grammy-nominated artist, frequently refers to himself as a “princess.”His playful persona has been showcased in multiple episodes of RUN BTS! and other variety shows. Supporters jokingly highlighted his “agenda”of promoting this title, noting how he continually asserts his desire to be treated as royalty.
A notable observation from fans highlighted Jin’s worldwide influence, as the shirt reached sold-out status even before the premiere of episode 30.
“Damn… He’s a power house…”
This rapid sell-out exemplifies Jin’s considerable appeal on a global scale according to his followers.
“‘Don’t mess with the princess’ seokjin princess agenda is becoming stronger every day and I’m so in love about that,”a fan remarked.
“I JUST LOVE THIS MAN SO MUCH!! SLAY PRINCESS SLAYYYY,”another echoed.
“My man smashing gender norms like nothing my princess,”wrote another fan.
Additional fans commended Jin for challenging conventional gender roles and exuding “royalty energy.”
“Jin really said ‘gender who?’ I’m too busy serving royalty energy every day!”a fan commented.
“My princess dgaf about gender stereotypes and I love it,”another added.
“Sold out even before the episode was aired,”further emphasized by a fan.
Fashion Influence of BTS’ Jin
This incident is not an isolated example of Jin’s fashion influence. For instance, his appearance in December 2024 wearing a Stage Sweater Puffer from ALO alongside celebrity chef Baek Jong Won led to the $398 jacket selling out almost immediately from ALO’s website, triggering the need for a “Restock Notification.”As a global ambassador for ALO, often dubbed the “Hermès of yoga wear,”Jin consistently creates fashion trends that result in sold-out products.
His influence also extends to the luxury jewelry sector. As the global ambassador for FRED, following Jin’s endorsement, necklaces valued at 134.6 million KRW were snatched up almost instantly, reportedly causing the brand’s website to crash under heavy traffic.
Additionally, Jin’s collaborations with GUCCI and LANEIGE have resulted in significant demand for their products, often overwhelming their online platforms.
Fans can tune in to RUN JIN on the BANGTANTV YouTube channel every Tuesday. Episode 29 premiered on April 8, with episode 30 scheduled for release on April 15, 2025.