On April 8, 2025, Sports Chosun reported the exciting news that Jang Wonyoung, a prominent member of the girl group IVE, has been appointed as the new ambassador for Dyson’s hair care products in South Korea. As the latest face of Dyson Korea, Wonyoung plans to integrate her dynamic personality with Dyson’s cutting-edge technology, aiming to transform the realms of hair styling and beauty.
In her official announcement, Wonyoung emphasized her belief that maintaining healthy hair is essential for successfully embodying various concepts as an idol. She indicated that the Dyson Air Wrap is her personal favorite for quick styling. Kathleen Pierce, General Manager of Beauty at Dyson, expressed her excitement about this new partnership, stating:
“We look forward to inspiring many people with wonderful hairstyling with Jang Won-young in the future.”(Translated via Google)
Reaction on social media has been overwhelmingly positive, with fans sharing their enthusiasm regarding Wonyoung’s endorsement. One user hailed her as Korea’s “It girl,” while another noted her omnipresence in the country:
“When I was in Korea she was everywhereeeee; she really is Korea’s it girl.”
Further fan interactions on the platform X spotlighted Wonyoung’s role as a bridge between elegance and innovation. Many fans praised her busy schedule and upcoming projects:
“Wonyoung and Dyson? That’s elegance meeting innovation—pure magic in the air!”
“Yaaas, she’s rocking that ambassador role! Can’t wait to see the ads,”
“TWO new brand deals (deep&low and Dyson) dropping in a span of two days; Bvlgari news coming soon… it’s Wonyoung’s world, and we’re all just living in it.”
Fans continue to highlight her suitability for Dyson, with comments reflecting her influential status in the industry:
“Beautiful woman with lustrous hair. Apt for Dyson,”
“You know just two hours ago I looked at her Namuwiki; now Wonyoung has become the ambassador of DYSON?! Her power in Korea is next level.”
“First with Kérastase and now with Dyson, oh, the hair brands love her so much.”
About Jang Wonyoung of IVE
Wonyoung is currently one of the notable members of IVE, a popular girl group under STARSHIP Entertainment. She gained fame as a contestant in the reality show Produce 48, where she secured first place, leading to her debut in the project girl group Iz*One.
Following Iz*One’s disbandment on April 29, 2021, Wonyoung resumed her training at Starship Entertainment alongside her bandmate An Yu-jin. She was soon appointed as the new host of Music Bank alongside ENHYPEN’s Sunghoon. Their on-screen chemistry earned them the Best Couple Award at the 2021 KBS Entertainment Awards.
Wonyoung also hosted the 2021 Asia Artist Awards with Leetuk and subsequently debuted with IVE on December 1, 2021, releasing their single album Eleven.
In 2022, she made waves at Paris Fashion Week as an ambassador for luxury brands like Miu Miu and Fred Joaillier. Aside from numerous hosting engagements at events like the 2022 Asia Artist Awards and the 2022 KBS Song Festival, she stepped down from her role as Music Bank host in January 2023.
Creative and talented, Wonyoung contributed to two tracks in IVE’s first studio album, Mine and Shine with Me. She also earned the title of the top influencer of Paris Fashion Week, as recognized by Lefty.
In other news, IVE recently wrapped up their third fan concert, IVE SCOUT, on April 5 and 6, 2025, held at the KSPO Dome in Olympic Park, Seoul.