Top 3 Collaborative Strategies in Clash of Clans

Since its inception, Supercell’s Clash of Clans has only engaged in four notable collaborations throughout its 13-year journey. Launched in 2012 for iOS and 2013 for Android, this mobile strategy game has predominantly focused on expanding its universe through new Troops and evolving gameplay mechanics aimed at enhancing player experience.

Despite its limited collaborations, Clash of Clans has made significant partnerships over the years. This article explores the top three collaborations that have left a lasting impact on the game.

The Top Collaborations in Clash of Clans

Over its operational years, Clash of Clans has collaborated with several prominent figures and brands, including:

  1. Liam Neeson (2015)
  2. JJ Lin & Jimmy Lin (2015)
  3. Erling Haaland (2024)
  4. WWE (2025)

1. Clash of Clans x WWE (April 2025)

The most recent collaboration features WWE Superstars as they integrate into the Clash universe—a partnership that began on April 1, 2025, and will run until April 30, 2025. This event coincides with Wrestlemania 41, offering players exclusive in-game content inspired by WWE.

The Clash of Clans x WWE collaboration went live on April 1, 2025
The Clash of Clans x WWE collaboration went live on April 1, 2025 (Image via Supercell)

Players can look forward to five event-exclusive WWE-inspired Hero skins, captivating events, and a selection of troops themed around WWE superstars. This collaboration promises to enhance player engagement and diversify gameplay.

2. Clash of Clans x Erling Haaland (May 2024)

Launched on May 1, 2024, this collaboration with Erling Haaland marked a turning point as it was the first major collaboration to capture the community’s interest. The event concluded on May 31, 2024, and it featured a promotional Barbarian King skin called “King Haaland,”available for $9.99.

Haaland became a playable character in COC for a month during May 2024
Haaland became a playable character in COC for a month during May 2024 (Image via Supercell)

Additionally, players participated in the “Clash with Haaland Medal Event,” where they could challenge Haaland’s virtual village to earn rewards. The cinematic trailer, featuring Haaland’s entrance into Clash of Clans alongside popular characters, even trended at #2 in the UK shortly after its release, demonstrating a surge in downloads and player engagement.

3. Clash of Clans x Liam Neeson (February 2015)

As the inaugural collaboration for Clash of Clans, the partnership with Liam Neeson is fondly remembered, despite its status as a temporary promotional event. Supercell aired a memorable 60-second advertisement during Super Bowl 2015, featuring Neeson plotting revenge against a fellow player.

Watch the ad here

This successful marketing strategy elevated the visibility of Clash of Clans, leading it to become one of the most viewed ads of its time.

An **honorable mention** includes the collaboration with Taiwanese singers JJ Lin and Jimmy Lin, also from 2015, intended to enhance visibility in their region. While Clash of Clans has had few collaborations, it appears that Supercell is on a roll, having launched two consecutive partnerships in 2024 and 2025. This trend suggests that fans can likely anticipate more exciting collaborations in the future.

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