Hidden Valley Ranch, a leading name in the condiments and seasonings industry, has unveiled an exciting array of new flavors. On April 4, the brand announced the addition of five new ranch dressing flavors alongside two innovative seasoning blends, both revealed through a formal press release and an engaging Instagram post. Having introduced eight new flavors last March, the brand is once again expanding its impressive portfolio.
The relaunch not only includes new flavor profiles but also features a revamped packaging design. Among the offerings, the exclusive Kickin’ Cajun Blackened Ranch will be available at Kroger, while Sweet BBQ Ranch, Cracked Pepper Ranch, and Blue Cheese Ranch can be found exclusively at Walmart. The remaining flavors will be accessible at major retail outlets nationwide.
Diverse Flavors: From Sweet to Spicy
Since its inception in 1954, Hidden Valley Ranch has captivated American consumers with its distinctive ranch dressing. Beyond its classic offering, the brand now boasts a wide variety of flavors tailored for various culinary applications. The latest expansion introduces seven remarkable new flavors that cater to diverse palates.
Prior to the official announcement, one of the new flavors was highlighted on the company’s YouTube channel. Food influencer @snackwithzach also shared hints about three upcoming dressings on March 26. However, the official news confirmed a total of five new variety options. CC Ciafone, the brand’s marketing director, provided insights in the announcement, stating:
“As the creators of ranch, Hidden Valley Ranch is uniquely positioned to continue to take ranch to the next level. Our newest flavor creations are all about pushing the boundaries and delivering that irresistible, crave-worthy ranch flavor people love, but with a unique twist.”
This marks the second consecutive year Hidden Valley Ranch has expanded its flavor range, a trend that demonstrates its commitment to innovation.
Discover the New Flavor Additions
The newly launched dressing flavors include:
- Blue Cheese Ranch: A tangy blend that pairs wonderfully with buffalo chicken wings.
- Sweet BBQ Ranch: Offers sweet and smoky notes, ideal for fried chicken and barbecue fare.
- Kickin’ Cajun Blackened Ranch: A spicy fusion perfect for chicken fingers and fries.
- Cilantro Lime Ranch: Energizes salads, burritos, nachos, and tacos with a refreshing zing.
- Cracked Pepper Ranch: Savor the peppery kick, which enhances salads and grain bowls.
Additionally, the brand has rolled out two new seasoning flavors:
- Garlic Ranch Seasoning: A delicious blend of garlic and ranch flavor that complements proteins, potatoes, and vegetables.
- Creamy Jalapeno Ranch Seasoning: A zesty mix of jalapeno and spices, perfect for various dishes.
Alongside the new flavors, Hidden Valley Ranch has modernized its packaging, introducing an improved flow-controlled cap and an easy-squeeze inverted container for added convenience.
In a lighthearted twist, Hidden Valley Ranch partnered with Olipop for an April Fool’s Day prank, promoting a fictitious line of ranch-flavored sodas. While most fans recognized the joke, some expressed curiosity about the potential for such a product.