A new character release strategy is set to be implemented for Marvel Rivals when Season 3 launches later this year. With Season 2 poised to kick off on April 11, fans can look forward to the introduction of the formidable Emma Frost and the iconic Ultron to the game. However, the excitement doesn’t stop there, as developers are gearing up for a revamped character release approach that promises to delight eager fans.
According to a recent Marvel Rivals deep-dive video, starting with Season 3, one new character will be added to the game every month. In addition, seasons will be shortened to two months to accommodate this increase in new characters. Creative director Guangyun Chen noted that this strategy was the result of extensive internal discussions centered around optimizing character release timing.
https://www.youtube.com/watch?v=LOuv0tO_aLI
https://www.youtube.com/watch?v=LOuv0tO_aLI
Marvel Rivals Monthly Character Releases Begin with Season 3
Expanded Character Availability



Initially, Season 1 presented a unique situation, seeking to introduce all members of the Fantastic Four simultaneously, leading to the inclusion of four characters instead of the planned two. As Season 2 approaches, the original design allowed for two character releases per season, with one character debuting at the start and the other midway. With Emma Frost making her entrance at the launch of Season 2 and Ultron appearing later, the anticipation is building.
Now, however, this character release strategy is evolving once more. Fans can expect a new character every month, and with a shift towards shorter seasons—now just two months—character introductions will happen more rapidly.
The Growing Roster with Monthly Releases
Ongoing Content Refresh

The roster of Marvel Rivals is expanding impressively each season, and leaks suggest that a continuous influx of new characters, maps, and team-ups is on the horizon. Given the vast potential character pool from Marvel’s decades of storytelling and extensive catalog, the game is poised for steady growth. Crucially, this pace is well-managed to maintain gameplay balance and overall enjoyment.
The adjustment to two-month seasons not only facilitates a diverse array of themes and skins but also aligns with the players’ desires to see their preferred characters introduced sooner. This proactive strategy is sure to meet with player enthusiasm, enhancing the overall gaming experience for Marvel Rivals enthusiasts.
Source: Marvel Rivals/YouTube