Live Coverage from CinemaCon: Highlights and Expectations
ScreenRant is on location at CinemaCon, the premier convention dedicated to the movie theater industry. This annual gathering has become a cornerstone event for Hollywood, where studios unveil their upcoming film slates and reveal exclusive content such as posters, trailers, and footage for highly anticipated releases.
Significance of This Year’s Event
The current iteration of CinemaCon is taking place at Caesars Palace in Las Vegas from March 31 to April 3, 2023. This year’s event is particularly crucial, especially in the wake of challenges posed by the pandemic and recent Hollywood strikes. Theater owners are hoping for major hits to counteract the sentiment of “survive ’til 2025,”a phrase reflecting the industry’s current struggles. Major studios are under pressure to showcase their plans for 2025 and demonstrate their potential to rejuvenate a box office that has seen lackluster performance this year.
Event Highlights: Day 4 Anticipations
As we reach the final day of CinemaCon, excitement is building for a grand conclusion. On the schedule today, Paramount Pictures will present a selection of its upcoming films from 10:00 AM to 11:30 AM local time (1:00 PM to 2:30 PM ET). Previous events have seen prominent figures like Tom Cruise, who passionately advocates for the theatrical experience, appearing to engage theater owners about the latest installment in the Mission: Impossible franchise.
Following Paramount’s presentation, Disney will take the stage, marking the conclusion of the week-long presentations. Their showcase is set for 2:30 PM to 4:30 PM local time (5:30 PM to 7:30 PM ET). Be sure to check back for real-time reactions and insights from this pivotal session, along with other ongoing coverage from CinemaCon.
Stay tuned as we provide live updates and in-depth analysis on the key takeaways from this year’s gathering!