Peloton Teams Up with Armada Music for Exciting New Residency
Get ready to elevate your fitness experience! After a successful residency with Defected Records in the U.K. last year, Peloton is excited to announce a new collaboration with the renowned dance music label, Armada Music. Founded by the iconic DJ and producer Armin van Buuren and CEO Maykel Piron, this partnership promises to bring an electrifying atmosphere to Peloton workouts.
Exclusive Lineup of DJ-Led Classes
Beginning this month, Peloton members can look forward to “exclusive live DJ-led classes”featuring some of Armada’s biggest names at Peloton Studios in both New York and London. This year-long residency will include six specially curated workouts that combine “heart-pumping rides with high-energy mat-based exercise,” as highlighted in the announcement on Tuesday. Piron, CEO and co-founder of Armada Music, expressed his enthusiasm: “At Armada Music, we believe in the power of music to move people — both emotionally and physically. Partnering with Peloton for this residency creates an exciting opportunity to merge fitness with the music we love, enabling participants to push their limits while immersed in incredible sound.”
The Launch and Upcoming Events
The residency will officially kick off on Thursday, April 3, featuring the artist Arty as he leads Peloton’s first live dance cardio class with instructor Emma Lovewell. This event will also include a live DJ ride guided by Olivia Amato. “Throughout the year, more artists from Armada, including Armin van Buuren, will take center stage, infusing Peloton’s wide array of fitness disciplines with vibrant beats,”the company confirmed.
The Role of Music in Workout Motivation
Olivia Amato shared her perspective on the significance of music in fitness: “As an instructor, music plays a pivotal role in planning my classes and setting the workout’s tone. Armada’s sound serves as the perfect mental escape and motivator during the more challenging segments of class. Riding to a live DJ set takes that experience to another level — blending movement, music, and community enhances these powerful moments.”
An Immersive Dance Experience
The Armada residency aims to infuse the energy of global dance floors directly into the Peloton community, creating an immersive workout environment that appeals to fitness enthusiasts and music lovers alike.
Anticipated Highlights and Finale
The collaboration will culminate in a grand finale this fall, featuring Armin van Buuren himself, who is celebrated as one of the most influential figures in electronic music and an avid fitness enthusiast. His presence in Peloton Studios is poised to be a landmark moment for both the fitness and music communities.
Additional Talent from Armada
In addition to Armin van Buuren, Armada’s impressive roster features renowned artists such as Ferry Corsten, Lilly Palmer, Chicane, Cedric Gervais, and Pretty Pink, ensuring that this residency will be filled with incredible musical talent throughout the year.