Starting Spring 2025, Lucky Charms is set to enchant breakfast tables across the nation with the launch of two exciting new cereals: Lucky Charms Rainbow Sprinkles and Lucky Charms Jumbo Rainbow. In addition to these delightful options, the brand will introduce new Jumbo Rainbow Just Magical Marshmallows and seasonal treats for St. Patrick’s Day.
The Rainbow Sprinkles cereal has been exclusively available at Walmart since February 2025 but will be rolled out nationwide beginning in April 2025, priced at $5.69. Meanwhile, the Jumbo Rainbow Cereal, complete with oversized rainbow marshmallows, is also debuting in April 2025 at the same price point.
For fans of marshmallows, the Lucky Charms Just Magical Marshmallows featuring Jumbo Rainbows will be available, starting at $4.98. Here’s a closer look at these new breakfast delights.
Discover More About Lucky Charms’ Latest Cereals
The Lucky Charms Rainbow Sprinkles cereal combines the taste of birthday cake-flavored corn cereal with delightful confetti-shaped sprinkles and the brand’s signature magical marshmallow shapes. This vibrant cereal will be hitting grocery store shelves nationwide in April 2025.
The Jumbo Rainbow cereal boasts extra-large rainbow marshmallows, offering an indulgent texture and taste. It promises to elevate the breakfast experience for marshmallow enthusiasts.
Since its inception in 1964, Lucky Charms has continuously delivered enchanting breakfast experiences with seasonal flavors, oversized marshmallows, and even cereals that alter the color of milk. Brandon Tyrell, Senior Marketing Manager at General Mills, shared insights into the motivation behind these new cereal varieties in a press release dated February 26, 2025.
“We know families can always use a little extra magic in their mornings. Whether it’s making the every day a celebration with Rainbow Sprinkles, or bringing a few more smiles with the larger-than-life Jumbo Rainbow marshmallows, we hope these colorful new versions of Lucky Charms bring more joy, more fun, and of course, more magic to the breakfast table.”
Exciting Cereal Options for Breakfast and Beyond
In addition to their new cereal offerings, Lucky Charms is expanding its marshmallow-based options for snacking and breakfast enjoyment. One of the standout products is the Jumbo Rainbow Just Magical Marshmallows, providing fans the chance to enjoy large, fluffy marshmallows either straight from the bag or as toppings for various desserts.
Additionally, a limited-edition St. Patrick’s Day Just Magical Marshmallows pack will be available in March 2025 exclusively at Target. This special pack includes clover-shaped marshmallows presented in themed packaging featuring the iconic Leprechaun, Lucky.
Once again, the popular Milk-Changing edition of the cereal will return for a limited time around St. Patrick’s Day. This version includes green clover-shaped marshmallows that interact with milk, creating a vibrant green color. It will be available at major grocery chains and online for a limited time.
The beloved cereal brand is gearing up to introduce two exciting marshmallow-filled cereals for Spring 2025. While some items launched earlier in the year, all should be accessible nationwide by April, subject to availability. Given that some of these offerings are limited editions, fans may want to secure their boxes before they disappear from shelves.