Exciting New Easter Tradition with Jasmine Roth, Reese’s, and Cadbury
This Easter season, popular HGTV personality and DIY enthusiast Jasmine Roth has teamed up with Hershey’s brands Reese’s and Cadbury to introduce a captivating new tradition for Easter 2025. Launched on March 26, the initiative encourages individuals to participate in “egging”—a creative and heartwarming way to surprise loved ones with festive decorations and delightful treats, such as Reese’s and Cadbury eggs, left in unexpected places like classrooms, porches, or office desks.
Join the “Egging”Experience
In a unique twist to the traditional notion of “egging,”commonly known for its prank-like connotation, this campaign aims to foster positivity and joy. By secretly adorning a loved one’s space with Easter-themed decorations and goodies, participants can spread vibrant holiday cheer.
The Egging campaign was officially announced via a press release from Hershey’s and a collaborative post from Jasmine Roth on Instagram. Expressing her enthusiasm, Jasmine Roth shared:
“There’s something so fun about surprising your loved ones, and this tradition does exactly that. I loved decking out my family’s house with Easter colors, egg-themed décor, and, of course, my favorite Reese’s and Cadbury treats. It’s such an easy way to bring joy to your friends, family, or even your neighbors. Who wouldn’t want to come home to a sweet surprise?”
How to Participate in “Egging”
Getting involved in this delightful Easter tradition is straightforward and fun. Here’s how you can spread joy this season:
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Gather Your Supplies
Prepare for your “egging” surprise by collecting items such as an assortment of chocolate eggs, vibrant plastic eggs, festive spring decorations, and a printable “You’ve Been Egged”sign, readily available on the dedicated Hershey’s campaign website. -
Select Your Recipients
Choose someone special to surprise—be it family members, friends, neighbors, or coworkers—who could use a boost of Easter spirit. Transform their space with decorations and delectable chocolate surprises, complemented by the “You’ve Been Egged”sign. -
Capture and Share the Joy
Document your surprise by taking photos during both the setup and the reveal. Share your joyful moments on Instagram, tagging Jasmine Roth (@jasminerothofficial), Reese’s (@reeses), and Cadbury (@cadburyusa) to join the celebration.
Discover Easter Delights from Reese’s and Cadbury
In line with the new tradition, both Reese’s and Cadbury have unveiled a range of over 14 charming Easter egg varieties. The Cadbury selection includes:
- Creme Egg Milk Chocolate
- Royal Dark Chocolate Eggs
- Rainbow Milk Chocolate Candy Eggs
- Caramel Milk Chocolate Eggs
These delightful chocolate eggs come in various sizes and assortments, perfect for adding to any Easter basket.
Additionally, the Reese’s array features:
- Milk Chocolate Peanut Butter Egg
- Peanut Butter Egg
- Milk Chocolate Peanut Butter Crème Eggs
- White Crème Peanut Butter Egg
Along with an assortment of iconic treats, they also offer PIECES Peanut Butter Candy in carrot-shaped packaging and Milk Chocolate Peanut Butter Bunnies in multiple sizes.
Embrace the Spirit of Easter
This Easter 2025, join Jasmine Roth in reinventing the “egging” tradition! With her creative flair and collaboration with Reese’s and Cadbury, spreading joy has never been more exciting. For more fun ideas, tips, and downloadable materials, don’t hesitate to visit the Hershey’s campaign website. Share the spirit of the holiday with delightful surprises that brighten the lives of those you care about!