Fitness influencer Ashton Hall recently marked a significant milestone, garnering 10 million followers on Instagram. To commemorate this achievement, Hall released a captivating video on his social media channels that provided fans a glimpse into his daily routine. From immersing his face in ice water to savoring a gourmet steak dinner, Hall showcased a vibrant lifestyle filled with unique moments.
In his Instagram post, which rapidly amassed over 1 million likes and 12,000 comments, Hall included a notable caption that referenced his faith:
“At least 10 million bro 🤷🏻♂️. I’m not of the world. All I have is built on Jesus, so pls know I’m good family. I see you guys checking on me 🙏🏾.”
This announcement sparked widespread attention across platforms like X (formerly Twitter) and Instagram. Among the diverse reactions, a user named @ApolloZens voiced a critical perspective:
“Using Jesus to promote materialism is weird.”
Another commenter challenged the connection between Hall’s celebration and his faith:
“What does any of this have to do with Jesus? You’re literally idolizing yourself, it’s the polar opposite of Jesus.”
While some critics questioned Hall’s authenticity, others expressed support. Tweets celebrating his journey included messages like:
“It’s time to lock in. We gotta do at least 100 million 😁.”
“Keep on pushing my brother in Christ! Love to see it😎.”
“Keep doing your thing, bruh!✊🏽.”
The Impact of Ashton Hall’s Viral Routine on Saratoga Water
In addition to celebrating his social media success, Hall’s videos included references to Saratoga water, leading to an unexpected rise in the brand’s stock. Reports indicate that Primo Brands Corp., the parent company of Saratoga, saw its shares increase by over 2% following hall’s endorsements. This surge in share price has reportedly grown by 11% since March 10, 2025, as more viewers took notice of the fitness coach’s consistent use of the product.
Primo Brands Corp. acquired the Saratoga brand in 2021, and as Hall’s videos gained traction, they accumulated millions of views. The content featured Hall performing various daily routines, including workouts, professional calls, healthy meals, and of course, drinking Saratoga water.
Hall’s viral strategies featured two distinct videos highlighting his daytime and nighttime rituals, incorporating unconventional wellness practices like using banana peels for skincare. Notably, popular YouTuber MrBeast joined him in one of these videos, attempting to replicate Hall’s routine for a day.
As Ashton Hall continues to inspire and engage with his audience, his influence extends beyond fitness to impact brands and initiate lively discussions online.