Coca-Cola is set to reinstate its beloved “Share a Coke”campaign, featuring personalized name bottles and cans, as unveiled in a recent press announcement on March 26, 2025.
Beginning March 21, 2025, consumers across the United States and Canada can look forward to spotting customized Coke bottles adorned with popular first names, nicknames, and even whimsical pet names in grocery stores, convenience shops, and online platforms. This refreshed initiative promises a global rollout across an additional 120 countries over time.
This revamped campaign introduces innovative digital engagement features, including a QR code tool designed to enhance interactivity on social media. Moreover, Coca-Cola will host in-person events as part of its Share a Coke Personalization Experience Tour in select US cities, with details regarding dates and locations yet to be disclosed.
“The iconic Share a Coke is back and supercharged at a global level, celebrating the pure magic that happens when people connect.”
Exploring the New ‘Share a Coke’ Campaign from Coca-Cola
The return of personalized name branding on Coke containers marks a significant evolution for Coca-Cola. This updated campaign embraces technology, allowing users to connect in ways that resonate with today’s digital natives. Customers will soon be able to simply scan the QR code found on each bottle, directing them to the upcoming Share a Coke digital hub set to launch on March 31, 2025.
Additionally, customers can personalize their Coke packaging with names that hold special meaning to them, reinforcing the campaign’s core message of connection.
Reasons Behind the ‘Share a Coke’ Relaunch
Initially introduced in Australia in 2011, the “Share a Coke”campaign replaced Coca-Cola’s iconic logo with 150 well-liked first names. The goal was to transform the act of purchasing Coca-Cola into a memorable experience, inviting consumers to engage more intimately with the brand.
Following its success in Australia, the initiative spread to over 80 countries, landing in the USA in 2014. It quickly evolved into one of Coca-Cola’s most successful marketing efforts, spawning musical collaborations, seasonal promotions, and even emoji-themed bottles.
The 2025 revival introduces a robust digital component to the well-loved concept. While the foundational idea remains intact, Coca-Cola now integrates new features tailored to foster both virtual and real-world interaction, primarily aimed at connecting with their Gen Z audience. Islam ElDessouky, Global VP of Creative, expressed the brand’s commitment to blending online and offline experiences in the press release on March 26, 2025.
“The iconic Share a Coke is back and supercharged at a global level, celebrating the pure magic that happens when people connect. It’s not just about likes and shares… we’re talking real-world moments, amplified.”
Planned Collaborations and Campaign Highlights
As part of their strategy to reach young consumers, Coca-Cola plans to partner with influencers to engage their Gen-Z audience through social media campaigns. Additionally, they will introduce “Share a Meal”promotions in partnership with McDonald’s at select store locations, according to their press release.
The company will also take their personalized experiences on the road with the “Share a Coke”truck as part of the Personalization Experience Tour across the US. Exact dates and locations for this tour are yet to be confirmed.
In a move that melds nostalgia with modernity, Coca-Cola has recently reintroduced six limited-edition flavors inspired by the 90s and 2000s as of January 2025. Furthermore, they revived the iconic “I feel Coke”commercial from the 1980s in March 2025 featuring popular K-pop stars Minji, Hanni, Danielle, Haerin, and Hyein.