For the third consecutive season, Baby Ruth and the New York Yankees are excited to announce the return of their popular limited-edition treats for the 2025 baseball season. This collaboration is set to delight fans once again with two beloved offerings, specially designed to enhance the game day experience.
Tasting the Spirit of Baseball: Baby Ruth Treats Return
The lineup includes the much-anticipated Baby Ruth milkshake and the Baby Ruth Baked Pinstripe Bar. These items will be sold exclusively at Yankee Stadium and select 7-Eleven locations. Additionally, fans can partake in a Yankees Fireworks Night on June 27, along with various in-store promotions that feature discounts and complimentary samples.
During every home game, fans can indulge in the Baby Ruth milkshake—a delicious blend of chocolate ice cream topped with a full Baby Ruth bar, sprinkles, and whipped cream. The Baked Pinstripe Bar also makes its return, adding a unique flavor to the stadium’s snack offerings, complemented by special retail promotions such as a free bar for the first 400 customers at 7-Eleven on Opening Day, set for March 27.
The 2025 Collaboration Details
The partnership prominently features two key items:
- Baby Ruth Milkshake: Available at concession stands throughout Yankee Stadium, this shake is a delightful mix of chocolate ice cream, drizzle, sprinkles, whipped cream, and a whole Baby Ruth bar.
- Baby Ruth Baked Pinstripe Bar: A unique treat only available at the stadium this season, details about its ingredients remain a surprise, adding to its allure.
Both treats were favorites in previous years, with Yankees executives highlighting the milkshake as a standout menu item.
Promotional Events at 7-Eleven and Yankee Stadium
From March 24 to June 24, 2025, customers at 7-Eleven who utilize the 7Rewards app will enjoy a $1 discount when purchasing both a Baby Ruth candy bar and a Baked Pinstripe Bar together. Also, on Opening Day (March 27), the first 400 shoppers at participating 7-Eleven stores will receive a free Baked Pinstripe Bar.
At Yankee Stadium, fans can buy Baby Ruth candy bars at select concession stands, while the exhilarating milkshake will be available during all home games. Mark your calendars for June 27, as Baby Ruth sponsors a Yankees Fireworks Night, featuring a spectacular postgame display following the 7:05 p.m. game against the Athletics.
Executive Insights on the Partnership
Neal Finkler, VP of Marketing for Ferrero’s Mainstream Chocolate portfolio, shared his excitement about the collaboration in a press release on March 24, 2024:
“Baby Ruth and the New York Yankees are iconic American brands, and we’re thrilled to bring back fan-favorite treats. Whether it’s our classic bars or limited-edition creations, we want fans to feel like MVPs with every sweet moment at the Stadium.”
Similarly, Marty Greenspun, Vice President of Strategic Ventures for the Yankees, highlighted the milkshake’s previous success:
“The shake stood out as one of the most popular items on our menu last year, and our guests will be thrilled to know that it will be available at every Yankees game, along with the always-classic Baby Ruth candy bar.”
A Legacy of Sweet Partnerships
This marks the third year of collaboration between Baby Ruth and the Yankees, showcasing how this candy brand, part of Ferrero, leverages America’s passion for baseball and nostalgic treats. With origins dating back to 1921, Baby Ruth’s heritage aligns perfectly with the Yankees’ 120-year legacy of excellence.
Continuing their tradition, this partnership has consistently provided fans with unique stadium-exclusive treats and engaging retail promotions. As the milkshake and the Baked Pinstripe Bar return, the collaboration promises to further enrich the fan experience at Yankee Stadium and beyond.
For those interested in the free Opening Day bar or tickets for the fireworks night, be sure to follow Baby Ruth’s social media channels for real-time updates and special offers.