BTS’ Jungkook Tops Calvin Klein’s Impactful Ambassador Rankings
On March 24, 2025, Jungkook of BTS achieved notable recognition as Calvin Klein’s most influential ambassador, outpacing prominent figures like actor Jeremy Allen White and music sensation Bad Bunny in terms of Media Impact Value (MIV). A report from WWD highlighted that Jungkook’s Fall 2024 campaign alone generated a staggering $13.4 million in MIV.
Comparative Campaign Performance
In comparison, Bad Bunny’s recent campaign managed to secure over $8.4 million in MIV within a mere 48 hours, while Jeremy Allen White amassed approximately $12.7 million from his January 2024 underwear campaign. Jungkook’s significant impact can be attributed to his previous Calvin Klein jeans advertisement, which garnered $13.4 million in MIV in August 2023.
A Journey with Calvin Klein
The partnership between the BTS idol and Calvin Klein commenced in March 2023 when he was appointed as a global ambassador. His inaugural campaign, which launched in February 2024, resulted in a notable 20% surge in the company’s stock performance shortly after its debut. Notably, the advertisement filmed at New York’s iconic Grand Central Station skyrocketed to more than 50 million views within the first 24 hours.
Fan Reactions Celebrate Jungkook’s Influence
As news of Jungkook’s accomplishment spread, fans took to social media to express their excitement and pride regarding his global impact. One enthusiastic fan remarked:
“And that’s without even giving us the long-awaited session in underwear with JK being the king as always”
Despite his ongoing military service, which limits his public appearances, Jungkook’s influence and MIV continue to hold strong in the realm of Calvin Klein.
“Jungkook’s impact is amazing and unparalleled…the Calvin Klein knows this too. We can’t wait for the next campaign…”a fan wrote.
“#JUNGKOOK #정국 is truly in a league of his own in all fields and aspects, THE ONE AND ONLY!”another fan wrote.
“Not everyone can be a Calvin Klein model but Jungkook can model rags and make it look hot!”another fan added.
Jungkook’s Unmatched Appeal
Many fans praised the Grammy-nominated artist’s extraordinary influence, noting, “every brand wishes to have him”as their ambassador:
“Jungkook’s impact is CRAZY. No wonder every brand wishes to have him, just look at the numbers,”a fan reacted.
“Omg his impact is insane,”another fan stated.
“Love to see it! Hope we get more campaigns once he’s out of the military,”another fan added.
Jungkook’s Role in Revitalizing Calvin Klein
Founded in 1968, Calvin Klein faced serious financial turbulence in the early 1990s, approaching bankruptcy by 1992. The brand underwent a revival in 2002 when it was acquired by Phillips Van Heusen Corp. (PVH) for approximately $400 million in cash and stock, along with potential licensing rights and royalties predicted to reach between $200 and $300 million over 15 years.
Stock Market Reactions
After Jungkook’s appointment in March 2023, there was a noticeable spike in PVH Corp’s stock price, jumping from $81.65 to $87.63 shortly thereafter, hinting at his positive impact on the brand’s financial landscape.
Looking ahead, the “Standing Next To You”singer is slated for official discharge from military service on June 11, 2025, leading to eager anticipation for his upcoming projects.