Frito-Lay, the renowned snack division of PepsiCo, has recently announced an exciting partnership between two of its popular brands, Ruffles and Munchies. Together, they have launched a new sandwich cracker that brilliantly captures the beloved flavor profile of Ruffles, nestled between Munchies’ baked cracker layers. Renowned food influencer @markie_devo showcased these cheesy delights on March 5, creating a buzz among snack aficionados.
The Ruffles and Munchies Cheddar & Sour Cream-flavored sandwich crackers have been spotted in stores for the last fortnight, with availability starting at Walmart. These delicious treats are conveniently sold in an 8-count package priced at $3.38, while Instacart lists them in a single 1.38 oz pack for those looking to indulge from the comfort of their homes.
Introducing the Ruffles and Munchies Cheddar & Sour Cream Sandwich Cracker
Frito-Lay has distinguished itself by providing a wide variety of snacks that cater to diverse consumer preferences. The collaboration between Ruffles and Munchies showcases an innovative blend of flavors that truly excites the taste buds. The new Cheddar & Sour Cream sandwich cracker pairs the beloved baked cheese crackers from Munchies with the iconic flavor of Ruffles chips, promising a delightful snacking experience.
In an engaging post on March 6, food influencer @markie_devo expressed his enthusiasm for this debut offering, stating:
“I never wanted to eat a cracker more in my life than I do now. #crackerissues 😆🧀Munchies teamed up with Ruffles for a Cheddar & Sour Cream sandwich cracker. This features a baked cheese cracker filled with Ruffles Cheddar & Sour Cream filling. 🛒Spotted at Walmart, heading to stores that carry the brand now.”
Each 8-pack offering available at Walmart includes individual 1.38 oz servings that make snacking easy and enjoyable.
Other Noteworthy Offerings from Ruffles and Munchies
This collaboration is not Munchies’ first venture into mixing fan-favorite flavors with baked cheese crackers. They have a history of creative partnerships resulting in a variety of tasty sandwich crackers. Additionally, Munchies features unique snack mixes, such as Cheese Fix and the zingy Flaming Hot flavor, combining crunchy components from popular brands like Sun Chips, Rold Gold, Doritos, and Cheetos.
Ruffles is equally celebrated for its distinctive ridged texture and flavorful potato chips. Here are some of their impressive flavors:
- Smokehouse BBQ Flavored Potato Chips
- Flamin’ Hot Cheddar and Sour Cream
- Flamin’ Hot BBQ
- Jalapeño Ranch-Flavored Potato Chips
- Lime & Jalapeño-Flavored Potato Chips
- Flamin’ Hot Flavored Potato Chips
- Cheddar & Sour Cream Potato Chips
- Sour Cream & Onion Potato Chips
- Original Potato Chips
- Queso Cheese Flavored Potato Chips
- Simply Ruffles Sea Salt
- Hot & Spicy
This new collaborative snack represents PepsiCo’s commitment to adapting to evolving consumer tastes and preferences. Though initially discovered at Walmart, these tempting crackers are likely to appear in various retail stores soon.