With the release of Assassin’s Creed Shadows, Ubisoft can finally celebrate a momentous achievement. Following the game’s highly favorable reviews, the company has experienced a notable increase in its stock value. This is particularly significant as Ubisoft has placed considerable expectations on the success of this latest installment in their renowned stealth-action series.
Given the recent controversies surrounding the title, the positive reception is a much-needed boost for the French gaming giant, especially considering their recent struggles with game development and profitability.
Assassin’s Creed Shadows: A Turning Point for Ubisoft
Ubisoft has faced a turbulent few years, grappling with various challenges including the prolonged development of titles such as Beyond Good & Evil 2, disappointing sales figures for Skull and Bones, and the shutdown of projects like XDefiant. Investors have raised alarms regarding internal mismanagement and the company’s struggles to adapt to evolving market trends.
Additionally, the company’s share prices have been in decline for several years, with significant drops noted during the previous year and the start of this year. The successful launch of Assassin’s Creed Shadows is expected to reverse this downward trajectory.
The game has sparked debate over its inclusion of the African samurai Yasuke and LGBTQ+ themes, drawing both attention and scrutiny from various circles. In anticipation of potential backlash, Ubisoft reportedly took precautions to safeguard employees associated with the game’s development, demonstrating a proactive approach amidst the controversy. Fortunately, the early feedback appears overwhelmingly positive.
Moreover, the game encountered several delays, causing further anxiety among fans. However, with the successful launch, Ubisoft has the opportunity to adopt a more strategic and focused approach for future projects to ensure better outcomes.
Assassin’s Creed Shadows is now available on PC, PlayStation 5, and Xbox Series X|S platforms.