Rita’s Italian Ice & Frozen Custard is excited to announce the addition of a delightful new menu item, a limited-edition ice flavor inspired by the beloved Skittles candy, in collaboration with Mars Wrigley. This fruity treat promises to bring a burst of color and flavor to Rita’s locations across the nation.
Introducing Skittles Italian Ice
Set to debut on March 17, 2025, the Skittles Italian Ice will be available at all 575 Rita’s locations across the United States. As this special flavor is limited in availability, it’s the perfect opportunity for fans of Rita’s and Skittles to indulge in this vibrant treat while it lasts.
The Skittles Italian Ice flavor captures the essence of Skittles’ famous tagline “Taste the Rainbow.”Although specific flavor details are yet to be disclosed, the ice is expected to deliver a delicious blend of citrus and berry notes that mirrors the candy’s distinctive flavor profile.
Launch Details and Promotional Events
The much-anticipated Skittles Italian Ice will officially launch on March 17, 2025. As part of Rita’s tradition, they will also offer a complimentary 6-ounce serving of any Italian Ice on March 20, 2025—a perfect occasion to sample the new Skittles flavor alongside other options.
During this promotional event, customers can savor their free treat while experiencing the exciting flavors of the new Skittles Italian Ice.
Enhancing the Experience with Skittles Pop’d Topping
To elevate the dessert experience, Rita’s will introduce a crunchy topping called Skittles Pop’d, made from freeze-dried Skittles. This addition enhances not only the Skittles Italian Ice but can also be sprinkled on various other flavors, sundaes, and custard options, allowing for maximum customization.
A Celebration of Spring with Free Ice
Rita’s has a long-standing tradition of celebrating the arrival of spring by giving away free Italian ice to customers every March. This year, it continues with an invitation to fans to try the exciting new Skittles flavor at no cost.
Linda Chadwick, President & CEO of Rita’s Italian Ice & Frozen Custard, commented on this significant occasion in a March 10, 2025 press release:
“For over 30 years, Rita’s First Day of Spring Giveaway has been more than just a tradition—it’s a moment of pure joy and connection that marks the start of a new season with a refreshing cup of Rita’s happiness. This cherished day highlights the bond between Rita’s and our fans and inspires us to continue innovating with strategic new products. We’re thrilled to introduce WeITTLES® to our guests, crafted in Rita’s signature style, and welcome everyone to our shops on March 20 for a free cup of Ice on us.”
Exclusive Token of Appreciation for Loyal Customers
Rita’s also invests in its loyal customer base through its mobile app, which provides special promotions, birthday rewards, and the opportunity to earn loyalty points for free offerings.
In addition, the brand is hosting a sweepstakes where 30 app users can receive free Italian ice for an entire year. To participate, users need to download the official app and enter the promo code ‘FDOS25’ from March 3 to March 23, 2025.
Conclusion
The introduction of Skittles Italian Ice adds a lively twist to Rita’s menu, merging the classic candy experience with the refreshing goodness of Italian ice. With the launch slated for March 17, followed by the annual free Italian Ice Day on March 20, customers are in for a delightful treat waiting to be enjoyed.
Fans of Rita’s cherished Italian ice and frozen custard will surely find the Skittles Italian Ice and Skittles Pop’d topping a delightful addition this spring.