On March 17, 2025, an unexpected incident unfolded during a press conference organized by the family of the late actress Kim Sae-ron. Kim Se-ui, the CEO of the Garosero Research Institute, made headlines by wearing a striking red headband inscribed with the phrase “Oppose Impeachment.”
This bold display was a direct nod to the ongoing impeachment proceedings against South Korean President Yoon Suk-yeol, which had begun in December 2024. Observers on social media and various news outlets suggested that this political accessory shifted focus away from the intended purpose of the event.
The press conference took place outside the Seoul Metropolitan Police Station, attended by Kim Sae-ron’s family alongside their legal representative, Bu Ji-seok from the Bu You Law Firm, and Kwon Young-chan, the director of the Korea Celebrity Suicide Prevention Association.
In a statement defending his actions, Kim Se-ui explained that Garosero’s YouTube channel primarily addresses political topics. He emphasized that the timing of the press conference provided a platform to discuss South Korea’s political climate and reiterated his commitment to wearing the headband in future broadcasts without expressing regret for his decision.
“Garosero Research Institute is primarily a political YouTube channel, and with the global attention on the Kim Soo Hyun issue, I wanted to raise awareness about South Korea’s current situation. I apologize if this caused discomfort to media outlets with different views, but I will continue to wear the headband in future broadcasts.”
Political Context: President Yoon Suk-yeol’s Impeachment and its Aftermath
The impeachment of President Yoon Suk-yeol has deeply divided South Korean society. Following Yoon’s controversial martial law declaration on December 3, 2024, which was swiftly overturned by the National Assembly, he faced impeachment proceedings that commenced days later. On December 14, 2024, the Assembly voted overwhelmingly in favor, with results showing 204 votes for and 85 against, resulting in his immediate suspension from office.
The Constitutional Court is tasked with reviewing the impeachment decision within a 180-day period, following widespread protests initiated by citizens demanding Yoon’s removal from power.
Garosero Research Institute, under Kim Se-ui’s leadership, is notorious for its provocative political commentary. Recently, the outlet incited controversy by alleging that actor Kim Soo-hyun had an inappropriate relationship with the late Kim Sae-ron when she was just 15 years old. This claim, made public on March 10, 2025, attracted significant public outrage.
The allegations included the release of photographs by Kim Sae-ron’s family showcasing her and Kim Soo-hyun together, amplifying the backlash against the actor, who was 27 at the time. In light of Kim Soo-hyun’s denial of the accusations through his agency, Gold Medalist, Garosero demanded a public apology.
On March 13, 2025, Kim Se-ui, via a post on the community section of their YouTube channel, called out the actor directly:
“Due to the stupid and shameless Kim Soo-hyun, I have no choice but to expose him again today… I hope Kim Soo-hyun will publicly apologize to Kim Sae-ron’s bereaved family and shut up before Garosero comes back with something even stronger.”
The Tragic Loss of Kim Sae-ron
The tragic passing of Kim Sae-ron at the age of 24 on February 16, 2025, marked a significant loss for the industry. Her death was ruled a suspected suicide after authorities discovered her body in her apartment in Seoul.
In the wake of these events, several brands, including PRADA, DINTO, Homeplus, and Eider, severed ties with Kim Soo-hyun amid growing controversy. Others, like Tour Les Jours, also distanced themselves from him as a powerful statement of discontent.