Jolly Rancher, a distinctive sublabel of Hershey’s, has entered the flourishing trend of freeze-dried candies by unveiling its own enticing range. This beloved brand, celebrated for its chewy, fruity confections, has introduced a selection of freeze-dried offerings that showcase three popular flavors: green apple, blue raspberry, and watermelon.
After being sighted in various retail outlets for approximately a month, the brand officially announced the nationwide launch in a press release dated March 12. These freeze-dried treats are packaged in convenient 3.1 oz bags and retail for prices ranging from $3.74 to $5.99, depending on the store.
Explore Jolly Rancher’s Exciting Freeze-Dried Flavors
The introduction of these freeze-dried delights has ignited conversations across social media. Remarkably, the hashtag #freezedriedcandy has garnered an impressive 4.7 billion views on TikTok, reflecting the rising popularity of these light and airy snacks. In their press release, Jolly Rancher highlighted the anticipated growth of the freeze-dried candy market, stating:
“Freeze dried candy is exploding as one of 2025’s hottest food trends, with the market set to soar from $1.36 billion to nearly $2.4 billion by 2030. But it’s not just sales that are booming—it’s a full-fledged social media phenomenon.”
On March 1, Instagram influencer @emmezhoum shared a vibrant video showcasing the new pops in collaboration with Jolly Rancher. Additionally, fellow food influencer @snackolator gave an early glimpse of these candies back in October 2024, hinting at their upcoming release in early 2025.
As of March 12, the brand’s nationwide launch is officially underway. Vivek Mehrotra, the senior manager of equity and activation for Jolly Rancher, asserted:
“Jolly Rancher Freeze Dried isn’t just a new way to snack—it’s a total flavor revolution. It’s an entirely different way to experience Jolly Rancher—unexpected, playful, and, of course, impossibly fruity.”
Details on Jolly Rancher’s Freeze-Dried Candy and What Makes Them Unique
The process of creating freeze-dried candy involves lyophilization, a method that effectively removes moisture while preserving the original flavor and structure of the candy, albeit slightly fading its color. This innovative technique alters the candy’s texture, leading to a crunchy consistency and intensifying the flavor profile.
In comparison to traditional chewy or hard candies, freeze-dried confections are lighter and disintegrate quickly upon consumption. Moreover, these airy treats enjoy an extended shelf life due to their low moisture content.
Jolly Rancher’s new freeze-dried offerings transform the brand’s well-known flavors into exciting new snacks, available in resealable bags of 3.1 oz filled with green apple, blue raspberry, and watermelon varieties.
Describing these crunchy puffs, the brand articulates:
“Delightfully airy, deliciously crunchy, and seriously snackable! These bite-sized, airy JOLLY RANCHER Freeze Dried treats deliver bold fruitiness of green apple, blue raspberry, and watermelon in a satisfyingly crunchy form. They’re perfect for snacking at work, school, or anytime you need a pop of sweetness.”
For candy enthusiasts eager to try these buzz-worthy delights, it’s advisable to check local retailers, as prices can vary.