March 2025 Drama Brand Reputation Rankings Released
On March 11, 2025, GP Korea unveiled the latest rankings for drama brand reputation, revealing that the thrilling series Buried Hearts and Undercover High School dominated the list. This ranking was compiled by The Korean Business Research Institute, utilizing comprehensive data analysis from various metrics.
Top Series: Buried Hearts Takes the Lead
Securing the top spot, Buried Hearts achieved an impressive brand reputation index of 5,770,644. Key phrases driving its popularity included notable figures like Park Hyung-sik and Heo Joon-ho, alongside themes like “political slush fund.”The show’s associated ranking terms were characterized by words such as tense, hack, and shocking, reflecting its gripping narrative.
The cast features a talented ensemble that includes Park Hyung-sik, Hong Hwa-yeon, and Huh Joon-yo, contributing to a remarkable positivity-negativity sentiment score of 91.94% positive reactions.
Insights into the Ranking Methodology
The Korean Business Research Institute evaluated dramas based on several criteria, such as media coverage, viewer engagement, social media interactions, and overall community awareness. The data used for the March rankings was meticulously collected between February 11 and March 11, 2025, providing a comprehensive snapshot of public sentiment.
March’s Elite Dramas
The complete list of the top seventeen dramas for March is as follows:
- Buried Hearts
- Undercover High School
- Cinderella Game
- For Eagle Brothers
- Melo Movie
- The Trauma Code: Heroes on Call
- Friendly Rivalry
- My Dearest Nemesis
- When the Stars Gossip
- The Queen Who Crowns
- My Merry Marriage
- The Witch
- Motel California
- Desperate Mrs. Seon Ju
- The Potato Lab
- When Life Gives You Tangerines
- Mother and Mom
- KICKKICKKICKKICK
Detailed Brand Reputation Metrics
Buried Hearts stands out with its various index breakdown: a participation index of 2,087,780, media index of 721,365, communication index of 738,501, community index of 839,036, and a viewing index of 1,383,962. Following closely, Undercover High School achieved a brand reputation index of 5,533,122, with its participation index at 1,739,238.
In third place, Cinderella Game reported a brand reputation index of 4,370,241, complemented by a significant viewing index of 1,371,605. Meanwhile, Melo Movie, which has garnered positive reception on Netflix internationally, secured the fifth position with a brand reputation index of 3,780,385.
Director’s Commentary & Streaming Availability
The Director of the Korean Business Research Institute commented on the success of Buried Hearts, stating:
“According to the analysis of drama brand reputation big data for March 2025, the Treasure Island brand ranked first. When analyzing the drama brand category, it decreased by 44.27% compared to 103,134,551 drama brand big data from February.”
Fans of crime and thriller dramas can find Buried Hearts available for streaming on platforms including Disney+ Hotstar, Wavve, and Hulu.