On March 13, 2025, BLACKPINK’s Jennie provided fans with a rare glimpse into her ODDATELIER (OA) office during an exclusive tour featured on Hong Jin-kyung’s YouTube channel. This marks a significant milestone for Jennie as it represents her new venture into entrepreneurship since her departure from YG Entertainment in late 2023. The name ODDATELIER creatively blends the term ‘odd’ with the French word for ‘workshop’, reflecting Jennie’s unique style and approach to business.
During the tour, Hong Jin-kyung highlighted a plush, luxurious couch meticulously selected by Jennie’s mother, which came with a staggering price tag of $31,665. The office shelves displayed a collection of BLACKPINK albums, various magazines featuring Jennie, and awards including MAMA trophies, showcasing her achievements in the music industry.
Fans expressed their enthusiasm on social media, where comments about the office’s design quickly flooded in. One X user proclaimed:
“JENNIE’s OFFICE IS SO AESTHETICALLY AMAZING.”
The stunning aesthetics of the office drew particular attention, especially regarding the couch’s price. Fans humorously commented on Jennie’s mother’s evidently “expensive”taste:
“A 30K sofa. jennie do u need a maid i can be ur maid,”a fan joked.
“Mommy kim tastes undoubtedly expensive,”another fan wrote.
Alongside comments about the couch, fans enjoyed discussing Jennie’s collection of MAMA trophies, leading to remarks such as:
“An OA office tour. Are these her MAMA trophies from last year?”one fan remarked.
Others lauded Jennie for her sophisticated design choices, praising the calming ambiance of the office:
“Her office is very calming and her Blackpink collection is beautiful,”a fan noted.
“I love how her office isn’t on a high-rise building and there’s a yard outside. Plus points to that bad**s bike inside her office,”one fan added.
Jennie Launches Debut Solo Album with Columbia Records
On March 7, 2025, Jennie officially launched her highly anticipated debut solo album titled Ruby, along with the lead single “Like JENNIE.”The track, produced by renowned DJ Diplo, has been met with enthusiastic reception from both fans and critics alike.
This creative shift followed the conclusion of BLACKPINK’s extensive 2023 Born Pink World Tour. In November 2023, Jennie established her own label, ODDATELIER, which further strengthened her career autonomy. In September 2024, she signed an impressive partnership with Columbia Records and made her solo comeback with the track “Mantra”on October 11, 2024.
The momentum continued as she consistently released singles such as “ZEN,””Love Hangover”featuring Dominic Fike, and “ExtraL”featuring Doechii, all leading up to her debut album. Ruby features an exciting array of collaborations with top artists, including Dua Lipa and Kali Uchis, showcasing her versatility in music.
Complete Tracklist of Ruby:
- Intro: JANE (featuring FKJ)
- Like JENNIE
- Start a War
- Handlebars (featuring Dua Lipa)
- With the IE (Way Up)
- ExtraL (featuring Doechii)
- ZEN
- Damn Right (featuring Childish Gambino and Kali Uchis)
- F.T.S.
- Filter
- Seoul City
- Starlight
- Mantra
- Love Hangover (featuring Dominic Fike)
- Twin
Critics have praised Ruby for its versatile sound, with Pitchfork assigning it a score of 7.1 out of 10. Critic Joshua Minsoo Kim highlighted Jennie’s artistic growth and adaptability in her new work:
“The clearest testament to JENNIE’s versatility is that she’s never out of place among her features. She sounds at home on ‘Handlebars,’ an unassailable collaboration with Dua Lipa. Their last song together was an awkward pop Mad Lib, but the two trade verses here as if close friends, bonding over their tendency to crush hard.”
Ruby, comprising 15 tracks, is now available on major streaming platforms like Spotify and Apple Music, allowing fans worldwide to experience Jennie’s exciting new musical journey.