The Daily Life of a Middle-Aged Online Shopper in Another World: Episode 10 Overview
Episode 10 of The Daily Life of a Middle-Aged Online Shopper in Another World, released on March 13, 2025, has garnered significant anticipation among fans. In this installment, viewers finally learn the nature of the Viscountess Canaan du Eupatorium’s request from Kenichi, which involves a royal decree that triggers a new wave of conflict.
Conflict Teased: Kenichi Faces New and Old Enemies
Episode Summary
The episode begins with Kenichi and his family traveling in an SUV. During their journey, Kenichi discusses the Kingdom of Kadan’s ambitious canal project aimed at expanding farmland, disregarding the competing interests of various lords. Meanwhile, the Viscount Eupatorium finds himself summoned by the king, who confronts him about the lack of progress on his section of the canal.
This meeting suggests an ulterior motive, as Viscount Thunbergia is also pointed out, indicating he may be positioned as a scapegoat. The scene then shifts to a desperate plea from Viscountess Canaan du Eupatorium to Kenichi for assistance in completing the canal. In a surprising twist, she offers Kenichi various forms of compensation, including a rare grimoire that, according to Nyamena, possesses the power to protect against dragon fire, further enhancing the stakes of the request.
In an interesting twist, the Viscountess also presents Kenichi with unused furniture to finance his efforts for the canal, valued at an impressive 120 million yen. Amidst this tension, she makes yet another bold offer of her body, which Kenichi declines once more, sparking a comical dialogue on preferences that hints at deeper societal norms.
Upon arrival at the construction site, Kenichi is taken aback by the slow progress, as workers are still clearing trees. Here, he is reunited with Nyakero, Nyamero, and Nyanji, who are Myaley’s old friends. The group dynamic shifts when they encounter representatives of the merchants involved in the project, leading to a discussion about prices for materials.
Feeling the pressure of high costs, Porage, one of the merchants, turns to Primula for help in lowering their expenses. Frustrated by Canaan’s choice to buy goods from Kenichi, he draws upon Kenichi’s previous association with Thogalum, underscoring the intricate web of relationships and power plays at work.
As the episode progresses, Kenichi and his group begin to assist with the construction work while Canaan’s carriage is delayed. He invites her to stay with them and prepares a meal, only to learn that his friends are abstaining from food due to budget constraints, leading to Primula’s proposal of offering their food for a reasonable price.
As the storyline unfolds, a surprise encounter in the wilderness catches Canaan off guard when she discovers the possibility of bathing outside. She attempts to seduce Kenichi, yet he maintains his distance, reinforcing the familial bond he shares with Anemone. Despite Kenichi’s firm rejections, Canaan’s relentless advances add a humorous tension to the plot.
The next morning, she unwittingly signs a contract while under the influence, granting Kenichi greater control over their relationship dynamics. Eventually, the canal’s construction reaches a pivotal milestone, completed just in time for a celebration event where Kenichi’s magic and construction skills are highlighted. Here, he also encounters Thunbergia, who has ties to Primula’s earlier kidnapping.
During this celebration, the story hints at possible implications when Thunbergia expresses a desire for Kenichi’s expertise in authoring books, as well as a need for assistance with financial matters. However, just before the episode concludes, Kenichi finds himself reluctantly ensnared into addressing issues concerning Thogalum, leading into the upcoming dramatic finale.
Concluding Thoughts
As Episode 10 wraps up, it sets a compelling stage for the concluding episodes of the season. Key tensions arise as Kenichi anticipates further conflict with the noble behind Primula’s kidnapping, suggesting that the narrative will deepen as new antagonists emerge. Fans can expect a thrilling climax as stakes are raised in the final chapters of the season.