Growing Canadian Nationalism Influences Film Industry amidst Trade Tensions
The Canadian entertainment sector is experiencing a notable rise in support for local content, a trend that has been exacerbated by the heightened nationalism following the trade disputes ignited by former President Donald Trump. With tensions mounting, there is a clear push to celebrate and invest in homegrown stories.
As festival director and head programmer of the Canadian Film Fest (CFF), Ashleigh Rains remarks, “It’s become essential to embrace our Canadian narratives. Now is the moment to rally behind our domestic film industry.” This sentiment reflects a broader nationalistic response to the ongoing trade issues with the U.S.
Concerns from Indie Exhibitors
Sonya Yokota Máté William, director of the Network of Independent Canadian Exhibitors, has noted a growing sentiment for a potential boycott of Hollywood films among Canadian audiences. “Things are changing rapidly; it’s imperative we assess public sentiment,” William commented. “While cinema operators are certainly concerned about the implications of rising costs, the focus remains on how this affects local communities.”
The Trade War and Its Ramifications
The trade war, which culminated in various tariffs including a 25% levy on Canadian steel and aluminum, has fueled a sense of unity among Canadians. Amidst these tensions, newly elected Liberal leader Mark Carney plans to work closely with outgoing Prime Minister Justin Trudeau to address the ramifications of these trade policies. Carney is expected to call for elections shortly after assuming office in an effort to secure his mandate.
On March 16, Canada retaliated by imposing equivalent tariffs on numerous U.S. goods, ranging from tools to consumer electronics. This move further illustrates the escalating economic frictions between the two neighboring countries.
Changing Political Landscape
Before Trump’s electoral victory and the subsequent deterioration of trade relations, the Liberal party appeared on track for an electoral defeat against the Conservative opposition led by Pierre Poilievre. However, the emerging fishing war narrative seems to have reshaped public opinion. Recent polling data from Nanos indicates a near tie between the Conservatives (36%) and Liberals (35%), with the New Democratic Party (NDP) trailing at 15%.
Sporting Wins and Cultural Identity
In late February, Canada’s victory against the U.S. in the National Hockey League’s 4 Nations tournament signified an early expression of this burgeoning nationalism. Canadian fans voiced their dissent by booing the U.S. national anthem during the previous matchup in Montreal, while singer Chantal Kreviazuk intentionally altered the lyrics of “O Canada” during the final in Boston, saying, “that only us command” as a pointed reaction to Trump’s comments about statehood.
This sentiment resonated even in political circles, as Prime Minister Trudeau quipped, “You can’t take our country — and you can’t take our game,” emphasizing the nation’s determination. Incoming Prime Minister Carney also alluded to the hockey metaphor in his acceptance speech, proclaiming Canada’s readiness to compete fiercely in both sports and trade.
The Impact on the Local Economy
As local cinemas and caterers adjust to the shifting landscape, the catering industry is making strides to source ingredients from within the country amidst the turmoil. Evelyne Gharibian of Hearty Catering highlights a commitment to prioritize local sourcing whenever feasible, adapting to the realities imposed by trade tensions. Others, like Ariadne Reid from Blazing Kitchen, echo this sentiment, emphasizing the necessity of purchasing from local suppliers to reinforce the Canadian economy.
Shifts in Beverage Choices
The impact of tariffs has even permeated the liquor market, where Ontario’s government-owned stores are removing American brands like California wines from their shelves as a direct result of the new tariffs.
Embracing Canadian Streaming Options
The awakening nationalism is reflected in the streaming landscape as well, with discussions blossoming online regarding alternatives to popular platforms like Netflix. CBC Gem, the streaming service offered by Canada’s public broadcaster, has emerged as a potential option, although early indicators of a viewer shift are still being evaluated.
A Nation United
In response to these developments, Canada’s Super Channel has revamped its branding to incorporate a Maple Leaf and the motto “Canadian, Always.” “This transformation is not merely a cosmetic update; it symbolizes our Canadian identity and deep affection for our nation,” stated Don McDonald, president and CEO of Super Channel.
In summary, as Canadians rally to support local industries and content in the face of external pressures, the impact of economic policies on culture and identity is palpable. This evolving landscape presents both challenges and opportunities for local creatives and industries.