Since launching his YouTube channel in 2012, Jimmy “MrBeast”Donaldson has transformed into one of the platform’s most influential creators, boasting an impressive subscriber base exceeding 372 million. However, MrBeast’s entrepreneurial pursuits extend beyond digital content creation; he is now making significant strides in the retail sector with his brand, Feastables, which features popular chocolate products.
Recent analysis by Entrepreneur.com reveals that MrBeast is poised for remarkable financial success, with projections indicating that his Feastables brand could generate 81% more revenue than his YouTube channel by 2025. According to these investor insights, multiple facets of Donaldson’s business empire are expected to yield over $100 million each. The anticipated figures are astonishing:
“In 2025, Donaldson expects sales from Feastables to continue to surpass those from his YouTube channel and media business, per the investor documents, with $288 million from YouTube, $520 million from Feastables, and $105 million from other businesses.”
In 2024 alone, Feastables achieved sales of $250 million, and MrBeast appears to be diverting his attention from YouTube to aim for a doubling of Feastables’ revenue in the coming year.
In conjunction with Feastables, MrBeast has also launched Lunchly, a convenient snack box produced in partnership with KSI and Logan Paul’s PRIME Energy brand, which is projected to generate tens of millions of dollars in revenue for the fiscal year 2025.
Revenue Insights of MrBeast’s Parent Company, Beast Industries
https://www.youtube.com/watch?v=5cRDjU41VP4
At the helm of these ventures is Beast Industries, the parent company of MrBeast’s enterprises, including Feastables. Recently, the UAE-based investment firm Alpha Wave invested $300 million in Beast Industries, valuing the company at an impressive $5 billion. MrBeast publicly estimates his stake in the company to be at least 20% in value.
According to The Verge, it is projected that Beast Industries will generate upwards of $900 million in revenue by 2025, with a substantial increase anticipated to around $1.6 billion in 2026.
In December 2024, MrBeast premiered “Beast Games,”a reality show backed by Amazon Prime Video, with Amazon reportedly investing around $100 million into its production, branding it the “biggest reality show in the world.”However, it faced significant financial loss, with MrBeast indicating that the initiative cost Beast Industries “tens of millions of dollars” during an interview with The Diary Of A CEO.
Looking ahead, the newly appointed president of Beast Industries, Jeffrey Housenbold, stated that the company aims to streamline operations to cut costs by $100 million, targeting a bottom-line revenue of $300 million in 2025.