As Pi Day approaches on March 14, enthusiasts are gearing up to celebrate this mathematical constant in a delicious way. Recently, Instacart, the premier grocery technology platform in North America, unveiled a report detailing the most-ordered pie across the U.S. The analysis, published on March 4, 2025, highlights regional favorites and emerging dessert trends that highlight America’s love for pie.
Pi Day, established in 1988 by Larry Shaw at San Francisco’s Exploratorium, honors the mathematical ratio of a circle’s circumference to its diameter. Over the years, it has evolved into a quirky celebration centered around pie—both in taste and pun.
Instacart’s findings indicate that Apple Pie reigns supreme among pie lovers, constituting nearly 29% of all pie sales through its platform in 2024. Other favorites, like Pumpkin Pie and Pecan Pie, also captured significant interest, placing second and third, respectively.
Top Ordered Pie in America
According to Instacart’s analysis, Apple Pie led the pack as the most popular pie last year, commanding a substantial 29% share of pie orders. This iconic dessert continues to be a staple in American households year-round.
Following closely, Pumpkin Pie and Pecan Pie accounted for 23% and 9% of sales, respectively. Interestingly, desserts like Raspberry and Vanilla Cream Pie contributed only 0.02% of overall pie sales, showcasing the market’s clear preferences.
Regional Varieties: A Taste of the States
Instacart’s analysis further reveals that consumer pie preferences vary significantly by region, highlighting distinct local favorites:
- Pumpkin Pie: While typically associated with fall, this pie is enjoyed year-round in states like California and Florida.
- Pecan Pie: Capturing 9% of overall sales, Pecan Pie is a cherished dessert in Southern states, particularly Texas and the Carolinas.
- Cherry Pie: Representing about 8% of all pies sold, Cherry Pie is a Midwestern favorite, with strong sales from Arizona to West Virginia.
- Lemon Meringue Pie: This coastal favorite amounts to 6% of overall sales and is particularly beloved in Philadelphia and Baltimore.
- Blueberry Pie: A true New England delight, Blueberry Pie captured 5% of total orders, with a notable following in Vermont, Massachusetts, and Rhode Island.
- Chocolate Pie: Favored particularly on the East Coast, it contributes 4% to total pie sales.
- Key Lime Pie: This classic dessert is ordered over six times more frequently in San Francisco than the national average, also making up 4% of sales.
- Peach Pie: Capturing 3% of total sales, Peach Pie sees strong demand in cities like Denver and Los Angeles, far exceeding national averages.
- Other Favorites: Marionberry Pie and Sweet Potato Pie maintain a loyal following, especially in the Pacific Northwest and Southern regions, respectively, representing roughly 3% of national sales.
Additionally, the report highlights that pie orders saw a remarkable 60% increase during the previous year’s Pi Day, with even more astounding growth of 1,059% during Thanksgiving compared to the average throughout 2024. These statistics illustrate the immense popularity and significance of pie in American culture and festivities.
For anyone looking to enjoy a slice of this beloved dessert or to participate in the Pi Day celebrations, Instacart provides a convenient avenue to explore these delectable options.